Sr Planning Analyst

Description

**Overview of the role:** ========================= We are looking for a highly analytical and strategically minded Senior Analyst to join our Key Account Management (KAM) and VIP team. While our Account Managers focus on building direct relationships with our High Value Customers, you will be the analytical driving force behind the strategies that empower those interactions. You will play a crucial role in analyzing player behaviors, optimizing budgets, and building comprehensive reports to ensure our VIP operations are both commercially successful and aligned with safer gambling imperatives. This is an exciting opportunity to shape the future of our industry\-leading VIP experience by transforming raw data into actionable business intelligence. **What you’ll do:** =================== * Strategic Analysis: Deep dive into high\-value player data to identify behavioral trends, segmentation opportunities, and areas for commercial growth. You will translate complex datasets into clear, actionable strategies to improve customer lifetime value (LTV), engagement, and retention. * Reporting \& Performance Tracking: Design, develop, and maintain comprehensive reports and dashboards that track the performance of the Key Account segment, following the most important KPI’S. * Cross\-Functional Collaboration: Partner closely with Key Account Managers, providing them with the tailored data and insights they need to deliver personalized experiences. You will actively support leadership in the decision\-making process for business strategy and operational improvements. * Governance \& Safer Gambling: Utilize data monitoring to proactively identify risks. Work alongside the Risk and Compliance teams to build and track analytical models that support safer gambling initiatives, ensuring our growth is always responsible and compliant. **What you’ll bring:** ====================== * Experience: Proven experience in analytical and strategic, highly preferred within the iGaming, sports betting, or a similar digital industry focused on User (high\-value user segments would be a plus) * Technical Expertise: Strong proficiency in data manipulation and visualization. Advanced skills in Excel and powerpoint as well as ease of working with databases. Hability to create reports and dashboards. * Analytical \& Commercial Acumen: A natural problem\-solver with the ability to bridge the gap between raw data and commercial strategy. * Industry Knowledge \& Communication: A solid understanding of gaming products (casino and sportsbook) to contextually analyze player data. You also possess excellent communication and presentation skills, enabling you to translate complex data findings into simple, effective strategies for stakeholders at all levels. * Intermediate to advanced English proficiency is required. **We love people who want to challenge themselves and are passionate about what they do. If you believe you can contribute in some areas and are eager to learn, we encourage you to apply** **Benefits:** ============= * Transportation allowance according to need (for hybrid and in\-person positions) * Health insurance * Dental insurance * Meal allowance * Access to TotalPass * Life insurance * NSX Care * Financial incentive for learning * Udemy * Opportunities for growth in a dynamic and global environment and more ### **Overview of the role** We are looking for a highly analytical and strategically minded **Senior Analyst** to join our **Key Account Management (KAM) and VIP** team. While our **Account Managers** are responsible for direct relationships with High Value customers, you will be the analytical force behind the strategies that enhance these interactions. You will play a fundamental role in analyzing player behavior, optimizing investments, and building strategic reports, ensuring that our VIP operations achieve excellent commercial results without compromising the principles of Responsible Gambling. This is an opportunity to directly contribute to the evolution of our VIP experience, transforming data into business intelligence and strategic recommendations. ### **What you will do** **Strategic Analysis:** Conduct in-depth analyses of High Value customer data to identify behavioral trends, segmentation opportunities, and commercial growth potential. Transform complex data into clear and actionable strategies to increase Lifetime Value (LTV), customer engagement, and retention. **Reporting and Performance Tracking:** Develop, maintain, and improve reports and dashboards to monitor the performance of the Key Account segment, tracking the main operational indicators (KPIs). **Cross-Functional Collaboration:** Work in partnership with Key Account Managers, providing personalized analyses and insights that support the delivery of individualized customer experiences. You will also support leadership in strategic decision-making and the implementation of operational improvements. **Governance and Responsible Gambling:** Use data monitoring to proactively identify risks. Work in conjunction with Risk and Compliance areas in the creation and tracking of analytical models that support Responsible Gambling initiatives, ensuring that business growth occurs in an ethical, responsible manner and in compliance with regulations. ### **What you will bring** **Experience:** Proven experience in analytical and strategic roles, preferably in the **iGaming** segment, sports betting, or another digital market focused on user experience and behavior. Experience with High Value customers will be considered a differentiator. **Technical Knowledge:** Mastery in data manipulation, analysis, and visualization. Advanced knowledge of **Excel** and **PowerPoint**, ease of working with databases, and experience in creating reports and dashboards. **Analytical Profile and Commercial Vision:** Investigative profile oriented towards problem-solving, with the ability to transform data into commercial strategies and support business decisions. **Market Knowledge and Communication:** Solid knowledge of **Casino** and **Sportsbook** products, allowing for contextualized interpretation of player behavior. Excellent communication and presentation skills, with the ability to translate complex analyses into clear and strategic recommendations for different audiences and levels of the organization. English must be intermediate or advanced.