**About Tort Experts** At Tort Experts, we are redefining the landscape of performance marketing in the legal sector. Our mission is to democratize access to information for individuals who have been injured, connecting them with law firms that can truly advocate for their rights and achieve successful outcomes. As an innovative, vertically integrated legal case acquisition marketing company, we leverage cutting\-edge technology, data\-driven insights, and a commitment to transparency to disrupt the status quo. Joining Tort Experts means becoming part of a dynamic team that is passionate about making a meaningful impact. We foster a collaborative environment where creativity thrives, and every team member plays a vital role in connecting qualified claimants with the representation they deserve. If you’re looking for a workplace where your contributions can truly make a difference, and where innovation meets purpose, Tort Experts is the perfect place for you. **About the role** The Junior Google Media Buyer will support the execution and optimization of **direct\-response, lead\-generation campaigns** across **Google Ads**. This role is designed for someone with early experience in paid search or performance marketing who wants to build strong fundamentals in **intent\-based acquisition**, focusing on cost\-per\-lead efficiency, keyword strategy, and conversion rate optimization. You’ll work closely with our in\-house marketing team to manage live campaigns, test keywords and ad copy at scale, analyze performance trends, and continuously improve results. This is a hands\-on, data\-driven role with clear performance accountability. Location: Remote \- available 9am \- 5pm ET **What you'll do** **Google Campaign Execution (Lead Gen Focus)** * Assist in building, launching, and managing **Google Search and Performance Max lead\-generation campaigns**. * Support setup of campaigns, ad groups, keywords, match types, budgets, bidding strategies, and extensions optimized for **CPL and conversion volume**. * Perform daily performance checks to ensure campaigns are spending efficiently and meeting lead goals. ### **Optimization \& Scaling Support** * Help optimize **bids, budgets, keywords, match types, and search terms** under direction. * Monitor key direct\-response metrics including **CPA/CPL, CTR, CPC, impression share, and conversion rate**. * Assist in identifying scaling opportunities, wasted spend, and underperforming keywords or ad groups. ### **Keyword \& Ad Copy Testing** * Support ongoing testing of **keywords, match types, ad copy, headlines, and descriptions**. * Assist with search term mining and negative keyword management to improve efficiency. * Provide performance\-driven feedback on ad messaging and intent alignment. ### **Reporting \& Performance Analysis** * Pull daily, weekly, and monthly reports from **Google Ads**, Google Analytics, and internal dashboards. * Track trends in CPL, lead volume, and efficiency and flag performance shifts early. * Support performance summaries, optimization notes, and testing recaps with clear insights. ### **Learning \& Growth** * Stay current on **Google Ads best practices**, bidding strategy updates, policy changes, and algorithm shifts. * Analyze competitor ads and SERP landscapes to identify messaging and intent opportunities. * Actively develop skills in paid search strategy, keyword intent analysis, and performance optimization. **Qualifications** * 1–2 years of experience in paid search, performance marketing, or digital advertising. * Hands\-on experience running **Google Ads for lead generation or conversions** preferred. * Working knowledge of **Google Ads**, including campaign structure, keywords, match types, and reporting. * Exposure to Performance Max, Display, or YouTube is a plus but not required. * Comfortable working with data and making decisions based on performance metrics. * Proficient in **Google Sheets or Excel** for tracking and analysis. * Basic understanding of **conversion tracking, UTMs, attribution models, and Google Tag Manager**. * Familiarity with Google Analytics (GA4\) is a plus. * Strong interest in **what drives high\-intent conversions**, not just traffic volume. * Ability to think in terms of search intent, keyword themes, and conversion\-focused messaging. * Coachable, detail\-oriented, and eager to grow in a performance\-driven environment. * Able to manage daily tasks independently while collaborating with a remote team. **Benefits** * 100% company\-paid monthly premiums for Fortune 500 level quality insurance plans for you and any/all dependents (US based employees): * + medical (Aetna) + dental (Guardian) + vision (Guardian) * 100% company match on any employee contributions to either HSA or FSA flex benefits plans (US based employees): * + $500 free FSA company contribution, even if $0 employee contribution * 401k plan with full company match of up to 6% of salary and no vesting period required (US based employees) * Unlimited paid time off with planned role/responsibilities coverage * Work from home equipment budget (at company's discretion) * Forever remote work environment **Why Join Us?** At Tort Experts, we believe in empowering our team members with growth opportunities, a flexible work environment, and the chance to make a tangible impact. If you thrive in fast\-paced environments and are driven, client\-focused, and eager to contribute to our mission of connecting clients with top\-tier legal representation. Are you ready to lead the next wave of growth in legal marketing? Apply today and help us transform access to justice! *Please note that you may receive emails on behalf of Tort Experts from* no\-reply@ats.rippling.com. *This is not spam and has been sent from our HR/Payroll system, Rippling.* **If you are selected to move forward in the process, we will contact you directly.** We kindly ask that you **do not reach out to inquire about the status of your application**. Due to the volume of submissions, we are unable to respond to individual application status requests. **AA/EEO Statement:** Tort Experts provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This applies to all terms and conditions of employment.