SPY | Direct Response

Description

FlyNow is one of the largest direct response marketing operations in Brazil. We operate at high volume, across multiple channels, and at a pace few can keep up with. We’ve already surpassed **R$ 1 million per day in revenue, consistently**, and continue scaling to over eight digits monthly. **About the opportunity** We’re looking for a Spy to mine, organize, and catalog strategic marketing materials from the Direct Response market. You’ll dig into what top players are doing (campaigns, VSLs, sales funnels, copy) and transform those findings into structured intelligence to support operational decision-making. **What you’ll do** * Monitor and identify active campaigns run by leading players in the Direct Response market * Map complete sales funnels: ads, landing pages, VSLs, upsells, and order bumps * Collect and catalog creatives (images, videos, copy) into an organized, easily accessible library * Analyze copy and VSL structures to identify hooks, promises, and psychological mechanisms used * Track creative and offer trends by niche and channel (Meta, Google, YouTube, TikTok, etc.) * Organize and maintain an up-to-date database / swipe file containing collected materials * Rapidly flag meaningful changes in competitor campaigns (new angles, offers, or creatives deployed at scale) * Produce periodic reports with insights, identified patterns, and opportunities for the copywriting team Requirements: **What we’re looking for** * Prior experience with spy work, ad benchmarking, or digital market research * Familiarity with ad spying tools (Meta Ad Library, Bigspy, PiPiADS, Adheart, SocialPeta, or similar) * Extremely curious, organized, and detail-oriented mindset (NOTHING relevant slips through) * Strong ability to identify patterns, trends, and structural elements within large volumes of information * Clear, concise writing skills to document and synthesize findings effectively * Autonomy to research, test tools, and propose process improvements for mining workflows **Nice-to-haves** * Prior experience in Direct Response operations OR info-product businesses * Knowledge of copywriting techniques and mental triggers used in Direct Response campaigns * Experience organizing databases or using tools like ClickUp or advanced spreadsheets * Genuine interest in digital marketing and consistent tracking of market trends Benefits **Why FlyNow?** * 100% remote \| Work from anywhere * Autonomy without micromanagement and without unnecessary bureaucracy * PJ contract with competitive compensation. We’re open to negotiating based on your experience: tell us your salary expectations, and we’ll align a proposal. * A truly growing operation *(and one that grows you along with it!)*