Marketing Coordinator

Description

Job Summary: A Marketing professional responsible for planning and managing campaigns, leading teams, analyzing data, and developing brand, performance, and customer relationship strategies. Key Highlights: 1. Team leadership and marketing budget management 2. Strategic management of online and offline campaigns 3. Focus on Branding, Performance, Digital, and CRM **JOB DETAILS** ----------------- Plan the annual promotional calendar. Manage physical store and digital campaigns. Lead the marketing team and budget. Analyze sales data and retail KPIs. Brand Strategy (Branding): Ability to define and protect the network's image, positioning, and value proposition in a competitive market. Performance Marketing: Knowledge of strategies to increase qualified traffic (online and offline) and monitor KPIs (Key Performance Indicators) such as Customer Acquisition Cost (CAC) and Return on Marketing Investment (ROMI). Digital Marketing and Social Media: Experience managing brand presence (Facebook, Instagram, TikTok, Google My Business), including content creation, paid media (traffic) management, and community engagement. CRM (Customer Relationship Management) and Loyalty: Ability to implement and manage loyalty programs/benefits clubs and leverage CRM data to personalize offers and increase customer retention. Market Intelligence: Ability to conduct market research (pricing, assortment, competition) and use insights to inform commercial and pricing decisions. ### **REQUIREMENTS** Education: Bachelor's degree completed in Marketing, Advertising and Public Relations, Business Administration, or related fields. Preferred Qualifications: Postgraduate degree/MBA in Strategic Marketing, Retail, or Business Management. ### **OTHER INFORMATION** **Job Code:** 17015 **Company Size:** Large **City:** São Roque **Industry:** Marketing **Job Type:** Professional **Salary Range:** R$ 5.001,00 to R$ 7.000,00 **Work Hours:** Not provided **Job Posting Date:** 13/11/2025