Senior Campaign Associate

Description

Job Summary: Responsible for end-to-end planning, development, and execution of tactical marketing campaigns, ensuring a positive customer experience and effective communication within the app. Key Highlights: 1. Planning and execution of tactical marketing campaigns 2. Interdepartmental coordination for campaigns 3. KPI analysis and suggestions for improvements Department Operations LevelExperienced (Individual Contributor) LocationSão Paulo The Operation teams at Shopee cover the operational end\-to\-end process, from when the buyer searches for a product listed on the Shopee platform, to the moment the buyer receives the products. The team analyses and monitors operational KPIs across the region and conducts root cause analysis when operation performance fluctuates. The Operations team comprises Customer Service, Payment, Listings, Warehouse, Logistics, Seller Operations and Fraud. **About the Team:** About Shô At Shô, we believe every member of our team is fundamental to our success, and that diversity of perspectives and experiences is essential to driving our business forward and advancing our purpose of changing the world for the better. Joining our team is an opportunity to grow within a highly agile culture. If you love taking on major responsibilities and doing what has never been done before, Shô is the place for you. Here, you’ll face significant challenges, collaborate with a diverse team, and contribute to the future of e\-commerce in Brazil — creating a positive impact on the lives of millions of people. Work Model We adopt a hybrid work model for administrative positions based at our offices.**Job Description:** Mission Responsible for end-to-end planning, development, and execution of tactical marketing campaigns, ensuring a positive customer experience and effective communication within the app, while guaranteeing fulfillment of the Campaigns team’s core responsibilities — from planning through execution — including collaboration with other departments such as Design, Business Development, and Marketing Operations. Your Day\-to\-Day Responsibilities * Organize interdepartmental brainstorming meetings for each campaign and gather insights * Define campaign details for each landing page and coordinate them with the Business Development team * Draft requests for key departments such as Design and Marketing Operations * Monitor campaigns and value propositions of key competitors * Submit creative requests to the Design team * Manage end\-to\-end projects, including defining primary objectives, creating timelines, overseeing the entire process until launch date, and tracking KPIs to improve project outcomes * Extract value from other stakeholders to ensure campaign success and negotiate with them * Monitor key platform KPIs and suggest improvements and new ideas for Shopee’s continuous growth **Requirements:** What You Need to Take on This Challenge * Bachelor’s degree in Business Administration, Marketing, Engineering, or related fields * Proficiency in Excel * Advanced English Benefits Medical and dental insurance, extended to dependents, and group life insurance; Partnership with Gympass and TotalPass; Flexible meal/food allowance; Transportation allowance, mobility allowance, or on\-site parking; Flexible benefits; Zenklub and Conexa; Pet care assistance; Exclusive benefits for employees with children; Discretionary annual bonus tied to performance. (Include only for corporate roles and/or adjust to SPX) Diversity and Inclusion We value diverse talent and encourage applications from people of all backgrounds, without distinction based on race, gender, sexual orientation, disability, age, or any other characteristic. We continuously work to foster an inclusive environment, with initiatives and affinity groups that strengthen an increasingly inclusive culture. We want to be the place where you can be your authentic self, develop autonomously, and help shape the future alongside us. It is precisely this plurality that enables us to generate impact and build the future of e\-commerce in Brazil. WHAT MAKES YOU UNIQUE MAKES US BETTER AND OUR IMPACT LEAVES A MARK! N\-A50