SDR - Sales Development Representative

Description

Job Summary: You will act as a pre-sales specialist in the legal industry, focused on prospecting, qualifying leads, and scheduling meetings to close contracts. Key Highlights: 1. Acting as a pre-sales specialist in the legal market 2. Focus on active B2B prospecting and lead qualification 3. Pipeline management and consultative communication You will act as a pre-sales specialist in the legal industry. The primary objective is to prospect, qualify leads (potential clients), and schedule meetings for lawyers or sales executives (closers) to close contracts. In a region with strong corporate presence such as Campinas, this professional focuses on actively identifying companies and entrepreneurs with legal needs. * **Active Prospecting (Outbound):** Identify potential clients (companies, HR departments, managers) using tools such as LinkedIn Sales Navigator, Google searches, and segmented lists, targeting the law firm’s ideal customer profile. * **Lead Qualification:** Contact leads (by phone, email, or WhatsApp) to assess whether they currently face a legal “pain point” and whether they meet the BANT criteria (Budget, Authority, Need, Timeline) for engaging the law firm. * **Meeting Scheduling:** Schedule conversations with qualified leads on lawyers’ calendars, ensuring a smooth handover with complete information about the client’s needs. * **Lead Nurturing (Inbound):** Contact leads who previously expressed interest (e.g., downloaded an e-book, visited the website) and qualify them. * **CRM Pipeline Management:** Use CRM systems (e.g., HubSpot, Salesforce, Pipedrive) to log interactions, update conversation statuses, and maintain organized sales processes. * **Consultative Communication:** Conduct conversations using a consultative approach to diagnose legal needs (e.g., labor, civil, tax law) and position the law firm as a solution—without performing the final technical sale. **Differentiators in Campinas’ Legal Context:** * **B2B Focus:** Targeted prospecting. * **Specialization:** Understanding of pain points specific to certain industries, enabling more precise outreach. * **Performance Metrics:** Compensation typically tied to qualified meeting bookings and, occasionally, final contract closures by lawyers. Employment Type: Full-time CLT Compensation: R$2.300,00 - R$6.000,00 per month Benefits: * Meal allowance * Transportation allowance