The **Sales Development Representative (SDR)** is the professional responsible for **prospecting and qualifying leads**, operating at the initial stage of the sales funnel. Their primary objective is to generate qualified opportunities for the closing team (closers), ensuring that received leads are ready to advance into negotiations. The SDR operates strategically, utilizing consultative communication techniques, automation tools, and CRM systems, while also collaborating with marketing and sales teams to enhance demand-generation processes. * Build and nurture a qualified pipeline. Directly work to increase the MQL-to-SQL conversion rate. * Open opportunities with strategic decision-makers (CIO, COO, CFO, Directors) within the expected ICP. * Conduct pain-point diagnostics and channel this information to enable account executives to hold precise, high-value meetings. * Perform proactive prospecting with market intelligence. * Maintain constant interaction with the sales and operations teams for strategic alignment.