Sales Development Representative - Senior SDR

Description

An SDR professional focused on Social Selling is responsible for generating, nurturing, qualifying, and forwarding sales opportunities, using social media as the primary channel for relationship building and conversion. They operate at the intersection of marketing and sales, ensuring leads arrive warm, informed, and with genuine closing potential. **Job Mission** Transform audiences and contacts into qualified sales opportunities, increasing the commercial team’s efficiency and conversion rate. **Key Responsibilities** **1\. Active Prospecting** * Identify potential customers (leads) * Conduct strategic outreach via Direct Message, WhatsApp, and other channels * Initiate conversations with a diagnostic focus—not direct selling **2\. Relationship Building and Warming** * Interact daily with followers and potential customers on Instagram and/or LinkedIn * Respond to Stories, comments, and messages with commercial intent * Build authentic connections, fostering trust and closeness * Monitor leads engaging with content **3\. Lead Qualification** * Apply clear criteria (e.g., timing, need, budget capacity) * Understand customer pain points, goals, and maturity level * Differentiate casual inquirers from genuine buyers **4\. Meeting Scheduling** * Guide the lead to the next step (strategic call) * Ensure the lead arrives prepared for the sales conversation * Reduce no-shows through confirmation and value reinforcement **5\. Pipeline Management** * Organize leads across stages (new, in conversation, qualified, scheduled) * Conduct consistent follow-ups * Prevent opportunities from going cold **6\. Alignment with Marketing and Sales** * Provide feedback on lead quality * Adjust messaging based on the most recurrent pain points * Collaborate closely with the closer to improve conversion **Performance Indicators (KPIs)** * Number of leads contacted per day * Response rate * Qualified leads * Meetings scheduled * Attendance rate (show rate) * Sales conversion rate (in collaboration with the closer) Requirements: **Required Competencies** * Clear, persuasive, and natural communication * Active listening (listening more than speaking) * Emotional intelligence * Organization and discipline in follow-up * Ability to build connection (not sounding “robotic”) * Commercial mindset (understanding what makes a good lead) * Prior experience in this field is a plus **Profile Advantage (Strong Social Selling)** * Initiates conversations without seeming intrusive * Converts interactions into opportunities * Reads digital behavior effectively * Uses content as a sales hook