Description
Job Summary:
Responsible for planning, executing, and monitoring marketing strategies to strengthen the brand, increase engagement, and support commercial departments.
Key Highlights:
1. Will be responsible for developing marketing campaigns and managing social media
2. Focus on strengthening the brand and increasing audience engagement
3. Will support commercial departments and online/offline promotional activities
* ### **Job Description**
Will be responsible for planning, executing, and monitoring the company's marketing strategies, with a focus on strengthening the brand, increasing audience engagement, and supporting commercial departments.
Will work on campaign development, content creation, social media management, performance analysis, and supporting online/offline promotional activities.
Key Responsibilities:
+ Plan and execute digital and institutional marketing campaigns;
+ Manage and update the company's social media accounts (Instagram, Facebook, Google, etc.);
+ Create visual and textual content for posts, advertisements, and promotional materials;
+ Monitor performance metrics (engagement, traffic, conversion) and generate reports;
+ Support the sales team in sales initiatives and promotional campaigns;
+ Conduct market research and competitive analysis;
+ Organize events, trade fairs, and customer relationship activities;
+ Assist in marketing budget management and external vendor coordination (print shops, agencies, etc.);
+ Manage the company website and increase online sales;
+ Ensure consistent brand visual identity across all channels.
MAIN REQUIREMENTS:
+ Degree in Marketing, Advertising and Public Relations, Communications, or related fields;
+ Prior experience in marketing;
+ Knowledge of social media platforms, Google Ads, Meta Ads, and marketing automation tools;
+ Proficiency in graphic design and image editing;
+ Strong written and verbal communication skills;
+ Creative, proactive, and organized mindset;
+ Experience in the construction materials or retail sector;
+ Knowledge of video recording/editing;
+ Familiarity with SEO and content marketing.
* ### **Area of Operation:**
Marketing
* ### **CBO Position Code:**
Marketing Analyst
* ### **Education Level:**
Completed Bachelor's Degree
* ### **Additional Benefits**
+ Variable compensation
* ### **Contract Type**
Indefinite-term (CLT)
* ### **Work Format:**
On-site
* ### **Other Information**
Accepts candidates without experience? No
Working days: Monday to Saturday
Business hours
Weekly working hours: 44 hours