Senior Traffic Analyst

Description

**FUNCTION PURPOSE** * Responsible for executing, optimizing, and scaling paid media campaigns focused on generating qualified leads through the Google (Search, Shopping, Display, YouTube, and Performance Max) and Meta (Facebook Ads and Instagram Ads) ecosystems. The goal is to drive qualified lead acquisition through integrated paid media strategies, maximizing results and advertising investment efficiency. **The professional will work alongside the growth leader to ensure results-oriented and company-objective-aligned campaigns.** **RESPONSIBILITIES** * Build, launch, and manage end-to-end campaigns on Google Search, Shopping, Display, YouTube, and Performance Max * Manage marketing budgets with a focus on CAC and lead quality * Manage substantial investments (R$200k\+/month) responsibly and efficiently * Create, implement, and optimize campaigns on Facebook Ads and Instagram Ads * Manage conversion, traffic, engagement, and lead-generation campaigns **PERFORMANCE INDICATORS (KPIs)** * cpMQL (Cost per Marketing Qualified Lead) * MQL Volume * Cost per scheduled call * ROAS (Return on Ad Spend) * CTR (Click\-Through Rate) * Conversion rate per platform **PROCESSES AND RITUALS** * Performance analysis of active campaigns (Google and Meta) * Monitoring of spend, clicks, and conversions * Rapid bid and budget adjustments based on performance * Lead quality verification and campaign alerts * Implementation of A/B tests for new creatives, copy, and audience segments * Alignment meetings with the marketing manager * Preparation of weekly performance reports * Documentation of strategic decisions and test results **HARD SKILLS** * Proficiency in Google Ads: Search, Shopping, Display, YouTube, and Performance Max * Proficiency in Google Tag Manager: Tag and event configuration and management * Proficiency in Facebook Ads Manager and Business Manager * Experience with Facebook Pixel and Conversions API **GENERAL KNOWLEDGE** * Solid understanding of marketing acquisition funnels * Solid understanding of acquisition funnel metrics (CAC, ROAS, MQL, cpMQL, conversion rate, connection rate, cost per scheduled meeting) * Ability to analyze data and interpret dashboards **MANDATORY REQUIREMENTS** * Minimum Experience: 3\-5 years managing Google Ads and Meta Ads * Managed Investment: Proven track record managing budgets exceeding R$200K\+/month **PREFERRED QUALIFICATIONS** * Experience with acquisition funnels for high-ticket businesses * Knowledge of CRO (Conversion Rate Optimization) * Experience with multivariate testing and agile marketing methodologies **REQUIRED WORK TOOLS** * Laptop/computer; * Camera; * Workspace; * Microphone. * Excellent internet connectivity; **ADDITIONAL INFORMATION** * Work model: **Remote;** * Compensation: **R$ 6\.000,00 fixed \+ R$ 100,00 internet allowance** * Employment type: **PJ (Individual Contractor).** **BENEFITS** * Wellhub; * Starbem; * Dasa; * Avus; * Birthday Day Off; * Birthday Gift; * Wedding Gift; * Newborn Gift.