Store Manager

Description

Job Summary: Lead and develop sales teams in a dynamic, high-performance retail environment, with a strong focus on results, KPI management, and operational excellence. Key Highlights: 1. Sales team leadership and development 2. Commercial management and performance indicator analysis 3. High-performance retail operations and results-oriented culture Grupo Cristal (responsible for the aspirational brands: Aramis, BMShoes, Hope, Acostamento, Victor Hugo) is currently undergoing full-scale expansion of its operations. With 16 stores today, our environment is dynamic, focused on high-performance retail, and grounded in a culture that values development, transparency, and sustainable results. Here, we believe true results stem from well-led and well-developed people. **Responsibilities: People Management and Leadership:** * Conduct weekly *one\-on\-ones* with sales and support teams, using structured feedback tools (SCI, GROW) to develop individual competencies; * Implement IDPs (Individual Development Plans) for each store employee, with measurable goals and defined deadlines; * Lead daily sales team meetings (*morning briefings*), aligning daily goal pipelines, product focus areas, and service culture; * Execute formal semiannual performance evaluations and identify internal talent ready for assistant manager roles. **Commercial and KPI Management:** * Monitor and analyze daily and real-time KPIs: store revenue, average transaction value, conversion rate, UPT (units per transaction), and NPS; * Develop and execute weekly in-store action plans based on data-driven diagnostics, correcting operational deviations and sales bottlenecks; * Lead and audit daily use of CRM (*clienteling*) tools by the sales team to proactively engage customer portfolios via WhatsApp; * Prepare monthly work schedules, managing time off, sales floor coverage, and overtime during seasonal periods (Mother’s Day, Christmas, Black Friday). **Processes, Audits, and Operations:** * Ensure strict adherence to the Visual Merchandising (VM) guide, maintaining impeccable window displays, pricing, and product coordination; * Control daily operational routines: cash register opening/closing, cash transfers, bank deposits, and invoice verification; * Continuously train and retrain staff on correct usage of systems (ERP, POS, CRM, and commercial dashboards); * Manage weekly and annual rotating inventories, ensuring stock accuracy above 97%. **Requirements: Mandatory (Non-negotiable):** * **Minimum Experience:** 3 years of proven experience in commercial management roles within physical retail stores (shopping malls or high-foot-traffic street locations); * **Results:** Demonstrable track record of achieving revenue targets, sales conversion goals, and commercial KPI management; * **Leadership:** Direct experience leading, hiring, motivating, and developing sales teams (of more than 5 people); * **Availability:** Full schedule flexibility to work mall-based shifts (including closings, weekends, and holidays); * **Behavioral Profile:** Assertive communication (firmness and clarity when delivering feedback), critical focus on results, and high personal accountability. **Desirable and Differentiating Qualifications:** * Completed or ongoing undergraduate degree (Business Administration, Marketing, Fashion, Commercial Management, or related fields); * Intermediate proficiency in Microsoft Office / Google Workspace (Excel/Sheets for tracking sales spreadsheets); * Familiarity with BI tools, commercial dashboards, and ERP/CRM systems (TOTVS, Linx, or similar); * Prior experience in fashion, footwear, or accessories retail (fashion retail segment). **Behavioral Traits:** * **Sense of Urgency:** Agility in resolving operational and customer-service issues to avoid disrupting sales floor operations. * **Attention to Detail:** A clinical eye for store visual standards, rack organization, and team posture. * **Positive Dissatisfaction:** Continuous focus on goal attainment and identification of root causes behind revenue shortfalls. * **Emotional Resilience:** Ability to maintain team balance and motivation even under intense goal-related pressure. **Compensation and Benefits Package:** * **Monthly Base Salary:** R$ 2\.500 (CLT regime) \+ Tiered Commission Based on Store Targets*\+*. * Meal Allowance (VA). * Transportation Allowance (VT). **Additional Information:** * **Employment Type:** Permanent (CLT) – On-site; * **Work Schedule:** As per mall rotation (6 days on, 1 day off); * **Working Hours:** Full-time (including weekends and holidays); **Benefits:** * Meal Allowance * Transportation Allowance * Commissions based on target achievement **Education:** * Undergraduate degree in progress or completed (Preferred) **Experience:** * Commercial Management in physical retail (Mandatory) **Work Location:** \* On-site – Teresina \- PI Compensation: R$2\.500,00 \- R$5\.500,00 per month Benefits: * Meal Allowance * Transportation Allowance Work Location: On-site