Marketing Analyst (Pleno)

Description

Job Summary: Manage and enhance customer relationships via CRM, focusing on retention, engagement, and conversion, leveraging data and multichannel automation. Key Highlights: 1. Manage and enhance customer relationships via CRM 2. Plan and manage CRM journeys and automated workflows 3. Collaborate closely with Marketing, Product, Data, and Sales teams Manage and enhance customer relationships via CRM, focusing on retention, engagement, and increased conversion, leveraging data, segmentation, and multichannel automation. Key Responsibilities: * Plan, create, and manage CRM journeys (activation, engagement, retention); * Develop and operate automated workflows (e\-mail, WhatsApp, SMS, push); * Define audience segmentation and personalization strategies; * Create campaign briefs and ensure timely execution; * Monitor KPIs (open rate, click-through rate, conversion rate, retention rate, LTV); * Analyze results and generate actionable insights; * Conduct A/B tests and continuous optimizations; * Organize communication calendars to avoid overlap; * Collaborate closely with Marketing, Product, Data, and Sales teams; * Identify opportunities for improvement and performance gains; * Proficiency in tools such as HubSpot, Salesforce, RD Station, or similar. Technical Competencies: * Intermediate proficiency in Microsoft Office suite; * Mlabs * MailChimp * RD Station Marketing