Marketing Analyst

Description

Job Summary: A marketing professional to plan and execute campaigns, manage digital communication and branding, and monitor results for a Civil Construction company. Key Highlights: 1. Planning and execution of online and offline media campaigns 2. Communication and brand management, with focus on visual identity and positioning 3. Social media administration, blogs, and digital marketing strategies Our client is a Civil Construction company operating in the northern region of Mato Grosso State, recognized for developments across various sectors including logistics, agribusiness, and diverse construction projects. * Campaign planning and execution: develop promotional materials and campaigns for online and offline media. * Market research and analysis: study consumer behavior, identify opportunities, and evaluate ROI of initiatives. * Communication and brand management: oversee company channels, ensure consistent visual identity and positioning. * Digital marketing: administer social media, blogs, digital content, and strategies for organic and paid traffic. * Events and promotional activities: support organization of trade fairs, exhibitions, and internal events (training sessions, team-building activities). * Production of institutional materials: create graphics, manuals, guides, newsletters, and internal announcements. * Performance monitoring: track metrics, generate reports, and propose strategic improvements. * Agency relationship management: attend briefing meetings, review and approve created content and creative assets. * Marketing automation: suggest, review, and approve materials for automated campaigns. Requirements: * Education: Completed High School or currently pursuing a Bachelor’s degree in Social Communication, Marketing, or related fields; Courses and Tools: Preferred training in social media and paid traffic, plus Microsoft Office Suite: Excel, Word, PowerPoint. * * Driver's License + Content planning and creation for the construction company’s institutional and commercial social media accounts, as well as those of its projects. + Management of digital profiles (Instagram, Facebook, LinkedIn, etc.), including text production and strategic interaction with followers. + Monitoring of performance metrics (reach, engagement, leads, and follower growth). + Support for real estate launch campaigns, promotional activities, and events, in collaboration with marketing, sales, and design teams. + Analysis of trends and audience behavior to continuously improve digital strategies. + Safeguarding the brand image and positioning across all digital channels. Benefits CLT employment contract Meal allowance: BRL 500.00