Channel Strategy Manager

Description

**What does the Customer Superintendence do at Porto?** The Customer Superintendence operates transversally across the Insurance, Health, Bank, and Services verticals. One of our key focuses is to materialize Visioning 2030, transforming Porto into a leading ecosystem of protection and services in terms of relevance. For this position/area, the scope encompasses orchestrating all channels (Porto App, Websites, WhatsApp, and Agents) to ensure Humanicanality: a fluid, personalized, and resolution-oriented experience. We manage an ambitious roadmap with over 90 initiatives aimed at scale, operational efficiency, and a significant increase in cross\-sell. Here, the channel is not merely technology; it is the strategic lever for the business’s sustainable growth. **Responsibilities and Duties** * Orchestrate the macro-channel strategy, ensuring cohesion among touchpoints and the four verticals. * Act as a strategic partner to Business and Technology teams, influencing roadmaps and squads (leadership through influence) to enable the strategy. * Monitor and guide actions based on digital performance indicators (P\&L): Digital Sales, Loyalty (NPS), and Digital Penetration. * Lead the orchestration of cross-functional initiatives, ensuring that Porto Bank serves as the engine for recurring engagement and daily interaction within the Porto App. * Propose data-driven solutions to boost contextualized cross\-sell and Porto’s primacy in the customer’s life. * Execution through influence: ensure delivery of a dense roadmap without direct command over engineering squads. Specifically, orchestrate an ambitious new app redesign project. * Acceleration of the user base: grow the active user base while maintaining engagement quality and Porto’s primacy. * Cultural transformation: support the Agent channel in viewing digital as a strategic productivity ally—not as competition. Contribute to journeys positioning the Agent as the Family Agent, reducing their operational effort and amplifying their sales through digital tools. * Cross\-Vertical Integration: break down internal silos to deliver a unified Porto journey where Insurance, Health, and Bank coexist harmoniously. * Balancing Humanicanality: scale self-service and automation without losing the warmth and care characteristic of the Porto Way. **Requirements and Qualifications** * Academic degree in Business Administration, Engineering, Economics, or related fields. * Solid experience in Business Management, Commercial Strategy, or Strategic Consulting (with focus on channels and platforms). * Business profile: proven ability to manage P\&L and make decisions based on ROI and financial efficiency. * Superior negotiation and articulation skills within complex matrix structures (influencing without direct hierarchy). * Advanced analytical mindset: comfort with data and traction metrics (NPS, LTV, CAC, Conversion Rates). * Experience in highly complex ecosystems (e.g., banks, large marketplaces, or digital retail). * Desirable technical knowledge of channel architecture (APIs, Apps), sufficient to orchestrate solutions with IT teams. **Additional Information** **Flexible Meal and Food Allowance;** **Health Insurance Plan;** **Dental Insurance Plan;** **Wellhub and TotalPass;** **Exclusive Bio Ritmo Gym for Employees:** located at the Main Complex; **Profit Sharing Program (PLR);** **Stock Ownership Program: Porto em Ação:** Complementary to PLR until 2025; **Sand Volleyball and Multipurpose Courts:** located at the Main Complex; **Transportation Allowance;** **Van Transportation Services:** available at major access stations to Porto (Luz, Barra Funda, Santa Cecília, and Júlio Prestes); **Extended Parental Leave:** up to 40 days for all family configurations; **Extended Maternity Leave** of 6 months.; **Medical Clinic with Specialties:** located at the Main Complex and Barra Funda; **Childcare or Nanny Assistance;** **Life Insurance;** **Private Pension Plan – PortoPrev;** **Discounts on Products and Services;** **Tuition Reimbursement Program:** reimbursement for undergraduate, graduate, or MBA studies; **Monthly Running Events:** subsidy for major street races in São Paulo; **Language Reimbursement (English or Spanish);** **Porto Theater:** exclusive sessions for employees; **Library;** **Rest Room:** at the Main Complex; **Game Room:** at the Main Complex; **Massage and Podiatry Services:** at the Main Complex; **Work Location:** São Paulo City Center (Hybrid 4x1 – 4 days per week at the office). Porto is much more than an insurance company: it is a vast ecosystem leveraging technology to create solutions across four business verticals: **Porto Bank, Porto Saúde, Porto Seguro, and Porto Serviço**. The reputation and recognition earned over more than seven decades underscore Porto’s scale—a business reference built by and for people. Here, 13,000 employees proudly wear their hearts on their sleeves—**proud to be part of a solid, ethical organization** that **transforms dreams into fantastic realities** for our more than 15.8 million customers. We operate across over 101 branches and regional offices throughout Brazil. Learning is embedded in our DNA, and here you’ll have **incentives, tools, and great people to learn and grow every day**, in an inclusive and safe environment where everyone can be—and take pride in being—who they are, promoting respect and **living fully and well-being in a genuinely human company.** **DIVERSITY & INCLUSION AT PORTO** At Porto, we value diversity and believe that a plural team is essential for the development of our entire business, society, and each individual—because we understand that every person is unique in building a more innovative and inclusive environment. Together, we work daily to build a safe, free, and welcoming space with greater plurality and respect. Therefore, **we strongly encourage applications from women, Black and Indigenous people, people with disabilities, and LGBTQIA\+ individuals** for all our positions.