Senior Marketing Analyst

Description

Job Summary: The Senior Marketing Analyst will support the development and execution of brand strategies, ensuring communication consistency and campaign efficiency. Key Highlights: 1. Collaborative, supportive, and respectful culture 2. Values diversity and individuality 3. Focus on talent and leadership for growth At Newell Brands, we are proud to be a global leader in consumer goods, with over 50 iconic brands found in homes around the world, including Oster®, Cadence®, NUK®, Lillo®, Invicta®, Contigo®, Coleman®, Rubbermaid®, PaperMate®, Sharpie®, Graco®, among others. We are on a journey to strengthen our brands and delight consumers, counting on people like you to bring unique perspectives and shine in a dynamic environment. You will be part of a collaborative, supportive, and respectful culture where we value the diversity and individuality of each person, recognizing that diverse viewpoints broaden our capacity to innovate and generate impact. All applications are welcome, regardless of gender identity, sexual orientation, race, ethnicity, religion, age, or disability. Our commitment is to ensure fair processes and an inclusive environment where talent and leadership are the true criteria for growth. **Position Title:** Senior Marketing Analyst **Location:** Vila Olímpia, SP – Hybrid (3 days in office, 2 remotely) **Reports To:** Marketing Coordinator As a **Senior Marketing Analyst**, you will be responsible for supporting the development and execution of brand strategies, ensuring communication consistency, campaign efficiency, and performance tracking—working in partnership with internal teams and agencies. **Responsibilities** * Contribute inputs and suggestions for planning * Coordinate campaign/project budgets * Responsible for monthly financial closing * Collaborate with direct manager and area manager to define clear, measurable goals for brand objectives and tactics * Suggest and coordinate tactical goals and objectives per campaign/project * Collaborate with direct manager in designing brand marketing and GTM strategies * Suggest, coordinate, and execute tactical plans for launches/campaigns * Plan and direct digital channel strategies and objectives * Follow up on implementation of strategies and deliverables by agencies across channels * Analyze brand performance KPIs across digital channels, generating insights and opportunities for improvement * Analyze market trends and strategic opportunities for the brand, facilitating focused discussions on activating these strategies * Direct and coordinate agency and vendor requests * Responsible for directing and ensuring brand identity in campaign and material development across other communication and sales channels * Assist in language adaptation/translation projects for launch support materials and other brand assets * Follow up on internal and external processes and deliverables for the brand. Example: Campaign and general content production * Analyze agency and vendor service quality KPIs **Requirements** * Bachelor’s degree completed in Marketing, Advertising and Public Relations, Communications, Public Relations, or related fields * Relevant prior experience in Marketing * Intermediate/advanced English proficiency * Proficiency in analytical tools (e.g., Excel, PowerPoint; Sprinklr and Power BI preferred) * Experience managing agencies and projects * Experience in manufacturing industries, preferably consumer goods * Knowledge of digital marketing and integrated campaigns * Experience in the pharmaceutical channel is a plus Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer’s, Oster, NUK, Spontex and Campingaz. We are focused on delighting consumers by lighting up everyday moments.