Content Art Director

Description

Primary focus: create and lead the visual aesthetics of daily (Always On) brand content, ensuring relevance, engagement, and agility in adapting to social media trends. Job Description • Responsible for translating content strategy into native social media layouts and visual assets. • Develops visual identities for fixed editorial sections and real-time coverage. • Collaborates closely with Content Writers to create posts that spark conversation and audience identification. • Ensures brand recognizability within the feed—even while following organic, dynamic visual trends. Daily Responsibilities • Create visuals for static posts, carousels, Stories, and video thumbnails. • Develop layouts optimized for readability and engagement on mobile devices. • Research and apply current design trends, filters, and visual languages trending on social platforms (Trends). • Collaborate on visual scripting for short-form videos (Reels/TikTok), guiding the aesthetic of recordings. • Ensure client visual guidelines (e.g., Atacadão, J.Macedo) are respected—yet adapted to the "less institutional" language of social media. • Organize daily delivery workflows, ensuring the posting schedule is met without compromising quality. Requirements • Mental agility and rapid response capability (internet pace). • Eye for entertainment and consumer behavior. • Willingness to learn and ability to handle feedback and revisions. • Advanced proficiency in Photoshop and Illustrator. • Familiarity with social media design tools (Canva, mobile editing apps). • Basic knowledge of Motion Design (CapCut, video transitions) and mobile image composition. Desirable • Bachelor’s degree; preferred fields: Graphic Design, Advertising and Public Relations, or Visual Arts. • Postgraduate degree; preferred fields: Digital Marketing, Strategic Design, or Social Media.