Product Manager (Monetization)

Description

**Job Description** Your role will focus on maximizing the Lifetime Value (LTV) and profitability of the business through the structuring of plans, strategic product bundling, and continuous evolution of pricing. Using LTV as the north star metric, you will lead initiatives for dynamic pricing tests, repricing strategies for the existing base, and the creation of packages that balance short-term value capture with long-term sustainability and margin expansion. **Responsibilities and attributes** * **Lead with an LTV Focus:** Use Lifetime Value as the compass for all product and pricing decisions, ensuring that margin and revenue growth occur in a way that preserves and expands customer value over time. * **Plan Structuring and Bundling:** Develop and evolve the architecture of plans and product packages (bundles), combining solutions to increase average ticket size (ARPU), extend retention time, and maximize LTV. * **Execute Base Repricing:** Lead the strategy and operationalization of adjustments and repricing of the installed base, seeking to expand contribution margin with rigorous monitoring to avoid negative trade-offs in the base's LTV. * **Dynamic Pricing Tests:** Design and run quantitative experiments with dynamic and flexible pricing models, evaluating how price variations affect initial conversion and long-term retention. * **Margin, Elasticity, and LTV/CAC Analysis:** Actively collaborate with Finance and Data to model price elasticity, understand margin per plan, and evaluate the impact of tariff changes on the LTV/CAC ratio and recurring revenue. * **Prioritize Monetization Backlog:** Balance immediate margin gain initiatives with structural bundling and pricing actions that sustain financial health and continuous customer engagement. **Requirements and qualifications** * Experience as a **Product Manager** or **Revenue Growth Manager**, with proven track record in SaaS, B2B, or recurring revenue businesses. * Deep analytical mastery of **LTV** (its levers, components, and modeling), as well as related metrics: **CAC, Contribution Margin, ARPU, Churn, and LTV/CAC**. * Practical history in **plan architecture, bundling strategy**, and creation of product/service combos. * Experience with **pricing tests**, dynamic pricing, and willingness-to-pay research. * Experience in conducting **customer base repricing** processes and managing the cross-impact between margin and retention. * Familiarity with **recurring billing systems**, plan management, and user behavior analysis tools. **Additional information** * 8-hour workday * CLT hiring **We are a Fintech,** a Payment Institution accredited by the Central Bank of Brazil, and **our purpose is to maximize business productivity through technology.** We offer a complete solution for billing management, payments, receivables anticipation, and serve more than 200,000 clients divided among self-employed professionals, individual micro-entrepreneurs (MEI), and large companies. Our dream began in 2010, in Joinville/SC, and we believe the sky is not the limit for our growth. It is no coincidence that our team is currently in various parts of Brazil! **More than 1\.000 people dream together with Asaas, in a collaborative, innovative, efficient manner, with autonomy and freedom to fly high.** High flights require resources to live and work better, as well as freedom to manage them. Therefore, we welcome and care for our team by offering benefits that support your personal and professional growth: **For health and well-being:** we have medical and dental assistance without copayment, life insurance, assistance for purchasing medications and for physical activities. In addition, Neon is our partner to take care of the team's financial health, and Zenklub for physical and mental health (we offer 4 free monthly therapy or nutritionist sessions). At headquarters, we also have *quick massage.* **For food and family:** our food benefit is flexible, through a credit card, Visa brand. The balance can be used as each person wishes. At headquarters, we have *free food* and, for families, we offer daycare assistance, a parental support program, and extended maternity and paternity leave. **For education and growth:** in addition to a challenging environment and much development, we have an *in company* training platform and provide education assistance that subsidizes 70% of tuition fees for degrees and languages, as well as the purchase of courses and books, so that our team never stops learning. **For quality remote work:** we offer Home Office assistance, work equipment, furniture assistance, and we have a partnership with WOBA, for our employees to use coworkings throughout Brazil when they wish. Get to know our headquarters in Joinville/SC, **in this virtual tour****!** **Extras, because the Dream Team deserves it:** we have *Day Off* in the birth month, Happy Hour assistance, bonus for referring new employees, bonus based on annual goals, *Stock Option* plan, and a light environment, *no dress code!*