Senior Copywriter

Description

Job Summary: The Senior Copywriter will be responsible for creating persuasive and strategic copy for product launch campaigns, collaborating closely with marketing and design teams. Key Highlights: 1. Focus on creativity, strategy, and performance in product launches 2. Active participation in campaign and offer development 3. Collaborative work with marketing, design, and project management We are seeking a **creative, strategic, and performance-oriented** professional to join our **Launches** team as a **Senior Copywriter**. This role involves developing copy that fosters genuine connection with the **audience, drives engagement, and boosts conversions**, while actively contributing to campaign and offer development. Here, copywriting goes beyond execution—you’ll be involved in the **creative and strategic process of campaigns**, partnering with marketing, design, and project management teams to ensure consistent messaging and high-performance outcomes. If you enjoy **conceptualizing campaigns, crafting unique communication angles, and transforming strategy into persuasive messages**, this opportunity may be right for you. **Responsibilities:** * Write copy for sales pages, emails, ads, scripts, and campaigns; * Develop creative concepts, communication angles, and ideas; * Participate in offer development and product positioning; * Adapt messaging for different channels and formats; * Collaborate with design, traffic, and project management teams during campaign execution; * Review and optimize copy based on data and performance metrics; * Write CPLs (Cost Per Lead) and contribute creative taglines to campaigns. Requirements: * Prior experience with product launches; * Excellent writing skills and mastery of the Portuguese language; * Ability to translate strategy into clear, persuasive, results-driven communication; * Strong organizational skills to manage multiple deliverables and deadlines; * Aptitude for collaborative work and openness to feedback. Benefits: * Semi-annual variable compensation; * Meal and food allowances via Ifood flexible card; * SulAmérica health insurance; * SulAmérica dental insurance; * Total Pass; * Life insurance; * Transportation allowance; * Childcare assistance; * Access to Primo Group platforms.