Paid Traffic Analyst

Description

**Join our story!** For over 100 years, delivering quality and comfort to thousands of families. Now, we want you to help us continue writing this legacy! What we expect from you: We are looking for a passionate Media and Performance Analyst who closely monitors campaigns, centralizes efforts, and strategically plans performance across all channels (360°). The goal? Achieve the best possible results by increasing return on investment (ROI) and expanding reach to our target audience. As a member of Altenburg’s media and performance marketing team, you will play a key role in communicating with Altenburg’s strategic channels and partners. Your mission is to ensure each channel is used effectively—maximizing the impact of our campaigns and strengthening our market presence. What you need to have: Responsible for Altenburg’s end-to-end media and performance planning, managing relationships with strategic channels, developing optimized communication plans, and monitoring the brand calendar to drive growth. * Advertising Platform Management: Google Ads: For ads on Search, Display, YouTube, Gmail, and Shopping networks. Meta Ads (Facebook and Instagram Ads): For campaigns on Facebook, Instagram, and Audience Network. TikTok Ads: Focused on younger audiences, emphasizing short, creative video content. LinkedIn Ads: Ideal for B2B campaigns and professional audience targeting. Twitter Ads (X Ads): Designed for real-time engagement. Pinterest Ads: Suited for creative niches, especially e-commerce and design. Amazon Ads: Focused on marketplace sales and reaching active shoppers. Microsoft Ads: For ads on Bing and other partner platforms. Criteo: Automated remarketing solution. AdRoll: Cross-channel retargeting. Perfect Audience: E-commerce-focused remarketing. * Campaign Monitoring and Analysis: Periodically monitor campaign performance, collecting data and metrics to evaluate results and track progress of strategic channel campaigns. * A/B Testing: Responsible for evaluating different ad elements—including copy, images, audience segmentation, videos—to identify which approaches yield the best results. * Brief Creation: Responsible for creating and developing briefs to guide and improve the accuracy of Altenburg’s digital graphic material production. * Budget Monitoring: Responsible for tracking budgeted investments allocated to paid campaigns, ensuring funds are spent within budget and campaigns are optimized efficiently and profitably. * Target Audience and Segmentation: Responsible for monitoring the target audience of group brands and collaborating with the CRM analyst to calibrate and optimize audience reach and alignment with objectives. * Trend and Platform Updates Monitoring: Stay up to date on the latest trends and platform updates across paid media channels, and understand target audience behavior to better direct campaigns. * Platforms and Websites: Responsible for monitoring and updating Altenburg’s online platforms as needed—including the corporate website, blog, and other customer-facing platforms. * Reporting and Communication: Responsible for preparing and presenting periodic reports to internal clients and their respective leads, demonstrating campaign performance—as well as analyzing opportunities and improvement insights. This position is on-site and located at Altenburg Têxtil Ltda’s headquarters in Blumenau/SC. **Our company values diversity and believes in the potential of every individual. This vacancy is open to candidates with disabilities (PCDs).** \#ComeGenerateWellBeing Minimum Education Level: Bachelor’s Degree Desired Fields of Study: * Marketing, Bachelor’s Degree * Advertising and Public Relations, Bachelor’s Degree * Daycare Assistance * Discounts at Sesi Pharmacies * Dedicated Parking * Meal Allowance * Partnerships and Agreements with Educational Institutions * Outpatient and Nutritional Care * Newborn and Wedding Gifts * On-site Restaurant * Life Insurance * Transportation Allowance (Shuttle and Public Transit) * Leisure Association * Store Discounts * Dental Plan * Health Plan * PPLR (Profit and Results Sharing)