SEO Coordinator

Description

Job Summary: A professional to define and lead the SEO strategy, driving organic traffic growth, revenue, and brand visibility in alignment with business objectives. Key Highlights: 1. Define and execute an SEO strategy aligned with traffic and revenue. 2. Lead strategic SEO projects and coordinate technical initiatives. 3. Manage and develop the SEO team, focusing on performance and growth. ### **Hi, nice to meet you! We are Westwing.** We are the most **inspiring** e-commerce platform in Brazil’s home, décor, and lifestyle segment—and we’re looking for talent in SEO! In this role, you will be responsible for defining and leading the SEO strategy to drive organic traffic growth, revenue, and brand visibility aligned with business goals. If you have an analytical, strategic, and collaborative mindset, this opportunity is for you!! We operate in a **hybrid model (3 days in-office)**, and our office is located directly across from Parque Vila Lobos, with easy access to the CPTM train station. **Apply now!** **What will your main responsibilities be as SEO Coordinator here?** * Define and execute the SEO strategy, aligned with traffic and company revenue objectives. * Plan and track OKRs across daily, weekly, monthly, quarterly, and annual cycles. * Optimizations aimed at revenue and new customer acquisition. * Continuously monitor SEO KPIs (sessions, revenue, CTR, impressions, conversion, and brand share). * Prepare and maintain weekly, monthly, and quarterly performance reports. * Manage the SEO backlog, prioritizing requests based on impact, effort, and risk. * Lead strategic SEO projects, integrating teams across Technology, Content, CRM, Paid Media, Data, and Growth. * Coordinate technical SEO (off-page) initiatives—including audits, indexing, Core Web Vitals, and structured data—with close collaboration with the Technology team and Product Owners, supported by documentation. * Plan and supervise on-page, content, and link-building optimizations—ensuring quality and alignment with E-E-A-T guidelines. * Define and execute the ASO strategy for the mobile app. * Monitor impacts of AI and generative search, applying practices related to GEO, AIO, and LLMO. * Manage and develop the SEO team—including feedback, onboarding, and technical guidance. * Standardize processes and create internal SEO documentation and guides. * Facilitate agile management rituals (sprint tracking and deliverables review). * Support paid media and growth initiatives with strategic SEO insights. **What are we looking for?** * Proven, solid experience in strategic SEO with direct impact on **traffic, revenue, and customer acquisition** * Completed undergraduate degree in **Marketing, Advertising and Public Relations, or Business Administration** * Senior-level experience leading strategy definition and high-impact initiative prioritization * Strong expertise in **technical SEO, on-page, off-page, and content SEO**, including large-scale environments * Experience managing **KPIs and OKRs**, with an analytical, business-oriented mindset * Experience **leading complex, cross-functional projects**, with close collaboration with Technology, Data, Content, and Growth teams * Experience **managing and developing teams**, with emphasis on performance and technical growth * Proficiency in SEO and analytics tools (GA4, Search Console, Ahrefs, SEMrush, or similar) * Advanced knowledge of **backlog prioritization (impact vs. effort)** and agile management * Experience with **ASO and organic acquisition strategies across multiple surfaces** * Familiarity with **SEO for generative search and AI (AI Overviews, GEO, AIO, LLMO)** **What benefits will you receive?** * Flexible meal card (VR) * Transportation allowance (VT) * Health and dental insurance (optional) * TotalPass * Partnerships with universities, technical schools, and language institutes * Birthday day off—to enjoy your special day * Discounts on purchases at Westwing * **Work in an environment that respects your personality, dress style, individuality—and where you can truly be yourself** **Selection Process Steps:** * Application (Submit your application, complete the form, and finish the Portuguese test on the platform—it’s quick :D) * HR Intro Call (Online) * Manager Interview (Online) * Case Study (Online) * Second Manager Interview (In-person or Online) * Finalist Selection * Hiring