[Monks] Media Analyst

Description

Hello, We’re thrilled about your interest in joining Monks’ Media team! :) The Media team is responsible for planning, executing, and optimizing paid digital media campaigns to achieve clients’ business objectives—such as brand expansion, lead generation, and sales. We act as strategic partners, leveraging data and analytics to guide investment decisions and maximize results. Our team aims to fill strategic and metric-related gaps to ensure our clients’ success in the digital marketplace. As a Media Analyst, you are the heart of our operations—the person who transforms strategy into reality across platforms. You are the hands-on expert ensuring flawless campaign execution, connecting data to daily actions, and driving results for our clients. This role is not merely about pressing buttons—it’s about being the guardian of performance. You’ll be responsible for managing investment pacing, optimizing campaigns based on data, and generating the insights that inform the next strategic decisions. Your work forms the foundation upon which we build our clients’ success—and our agency’s reputation. We’re looking for someone with insatiable curiosity and a passion for learning. You’ll be on the front lines—testing hypotheses, solving problems, and collaborating closely with leadership to ensure full visibility and alignment. This is your opportunity to build a strong technical knowledge base and become an expert within a dynamic, collaborative environment. If you’re analytical, proactive, and fulfilled by seeing the direct impact of your work on business outcomes, this is where you begin building a successful career. **Responsibilities and Duties** **Campaign Execution & Optimization** * Manage the full campaign lifecycle across major media platforms (Google, Meta, TikTok, etc.), from setup and structuring through daily optimization. * Implement industry best practices for audience segmentation, bidding strategies, creative formats, and conversion configurations. * Ensure precise execution of tactical plans, managing investment pacing to guarantee budget delivery and maximize results. * Propose and execute A/B tests and experiments grounded in clear hypotheses, continuously seeking performance improvements. **Analysis & Performance** * Monitor and analyze campaign KPIs daily, translating raw data into actionable insights for optimization. * Develop and maintain clear, objective performance reports, communicating results and learnings to internal teams—and, when required, to clients. * Provide initial technical support for client inquiries, resolving basic platform issues and ensuring data accuracy. * Keep team leadership informed about campaign progress, performance projections, and implemented optimization actions. **Collaboration & Development** * Actively collaborate with other team members to ensure cohesive, high-quality deliverables. * Serve as a support point and reference for junior analysts (associates), sharing knowledge and best practices. * Proactively seek learning opportunities and knowledge exchange with other teams—participating in trainings and feedback sessions to accelerate professional development. * Participate in recruitment processes for internships, helping identify and bring new talent to the team. **Requirements and Qualifications** **Requirements** * Technical Proficiency: Ability to operate major digital media platforms (Google, Meta, etc.) accurately and apply configuration best practices. * Analytical Reasoning: Skill in analyzing campaign data to identify basic trends, extract learnings, and ground optimizations in evidence. * Curiosity and Proactivity: A genuine desire to learn, independently seek knowledge, and propose tests and improvements based on observations. * Organization and Time Management: Ability to manage multiple tasks, meet deadlines, and maintain control over campaign investment pacing. * Collaborative Communication: Skill in communicating clearly and objectively with internal teams—sharing status updates, learnings, and requesting help when needed. **Preferred Qualifications** * Experience with e-commerce or fintech companies. **Additional Information** **What We Offer** At Monks, we support and value our people—not only with excellent benefits but also by prioritizing well-being and development! Flexible meal and food allowance card; Health insurance; Dental insurance; Flexible working hours and location; Home office allowance included in payroll (regardless of whether the work model is hybrid or fully remote); Monthly childcare allowance for employees with children up to 5 years and 11 months old; Access to various gyms via digital platforms; Birthday day off without salary deduction; 180-day parental leave for the gestating parent and 30-day parental leave for the non-gestating parent; Atypical Parental Allowance for caregivers of children with disabilities or neurodiversity; Physical and emotional health & wellness platforms; Free consulting services covering Social Assistance and Psychology, Legal Guidance, and Financial Consulting; Reduced electricity bill costs via renewable energy sources; Free SESC (Commercial Social Service) membership card, granting access to culture, education, health, sports, leisure, and assistance; Partnerships with educational institutions; Our Talent Development team is ready to support your pursuit of knowledge and growth—so you keep evolving here; Community groups to connect, exchange experiences, and become part of this incredible culture. *These benefits may be subject to change upon hiring.* **Monks LGPD Policy** At Monks, we integrate LGPD (Brazil’s General Data Protection Law) into our recruitment processes to ensure security and transparency for all candidates applying to join our team. Have questions or want to learn more? Simply review our privacy policies. **Scam Alert! — Fake Job Postings** We’ve been informed that scammers are using the Monks name to post fake job openings on WhatsApp and/or Telegram. Please note that all official WhatsApp communications from Monks will be formally confirmed via email through Gupy’s platform—with scheduled dates and times for contact. Be wary of any other outreach method! We condemn all scam attempts and emphasize the importance of verifying the authenticity of any communication before sharing personal information. If approached, do not share any information and contact us immediately through our official channels. Our official hiring channels are: https://brmonks.gupy.io/ and https://monks.com/careers #### **We are more than** **6,000 Monks** **across** **33 countries**—with approximately **1,400 based in Brazil** #### **We operate as a global partner in** **digital marketing and creativity**, built on a new model: connecting creativity, data, and technology to deliver end-to-end, comprehensive solutions—creating experiences designed to be shared.** #### **In Brazil, Monks brings together talent across three hubs:** **São Carlos, São Paulo, and Sorocaba**. Here, we value integration journeys and growth opportunities—and recognize that **our greatest reward is the people** with whom we walk this path. #### **Join us and grow alongside one of the largest companies in the industry!**