Meta Creative Strategist

Description

**The Role** We run Meta ads for med spas across the United States. You own the creative strategy \& managing the creative team. This is not a media buying job. Our targeting is broad, our budgets are fixed, and Meta handles delivery. There is no clever buying to do. Everything that decides whether an account works or fails happens before the ad goes live — the angle, the hook, the offer, the image. Your job is simple to describe and hard to do well: kill the losers, multiply the winners, and brief the team that builds them. **What you'll own:** * Client CPL. Every account, every day. You know where each client sits and you act before a rising CPL becomes wasted spend. * Daily account monitoring. Leads and CPL updated for every client, performance status current in ClickUp, priority accounts flagged. You work worst to best — never start with easy wins. * The creative refresh. When an account drifts above KPI, it's yours to fix: dig into the data, find what's winning and why, pause the losers, and get new creative into production fast. * Briefing the creative team. You decide what gets made and why. Statics to our designer, videos to our editors — with clear direction, offer details, compliance notes and a deadline. Your brief should be complete enough that nobody has to ask a question. * QA and upload. Every creative checked before it goes live — pricing exact, compliance clean — then uploaded immediately. **You need** * **Real Meta ads experience** with hands on the account, not just briefing from the outside * The discipline to **not touch things** — killing a creative before it has enough spend is the most expensive mistake in this job * Ability to look at a winning ad and say *which single element* made it win * Clear written briefs — our designer and editor work from what you write * Local services, health, aesthetics or med spa experience is a strong plus **To apply** * **Fill out this form:** https://aestheticacquisition.co/creativestrategist Job Type: Full\-time Pay: R$13,000\.00 per month Work Location: Remote