MARKETING MANAGER

Description

Are you passionate about people, technology, and business development? Our ecosystem is growing, and we are seeking a new **Marketing Manager** to work in a hybrid model in Criciúma/SC. In this role, you will manage the company's marketing activities through planning, coordination, and control of the department’s strategy and budget, as well as defining responsibilities, monitoring project execution, and advising the commercial leadership and other departments to strengthen the company’s brand, contribute to increased institutional and commercial visibility, and improve internal communication. This is a unique opportunity to play a pivotal role in the growth of our ecosystem — growing alongside the results you achieve! We are a team focused on using technology to connect more people with public services. Join Bettha and transform public management in our country. **Responsibilities and Duties** ----------------------------------- * Manage the marketing budget to develop, monitor, and allocate resources aimed at ensuring execution of the strategic plan and maximizing outcomes of planned initiatives; * Plan and coordinate marketing activities based on strategic and commercial planning, integrating branding, sales, and communications functions to ensure consistency and positive impact on the company’s image; * Supervise branding and brand positioning activities by defining visual guidelines, institutional communication, and strategic market alignment to strengthen the brand and increase its market presence; * Manage lead-generation initiatives for the commercial team via digital campaigns, events, and promotional actions to drive sales and attract new customers; * Supervise the creation of sales-oriented content—including commercial presentations, newsletters, and promotional materials—to highlight the company’s product and service differentiators; * Monitor and validate the production and distribution of printed and digital materials to ensure quality and compliance with the company’s visual standards, thereby expanding brand exposure and supporting commercial teams; * Plan and coordinate the company’s participation in trade fairs and events—including negotiating exhibition space, defining promotional materials, and training staff—to reinforce institutional image and expand business opportunities; * Propose and implement market intelligence initiatives through competitor analysis, trend assessments, and consumer behavior studies to foster customer loyalty and identify new business opportunities; * Evaluate and monitor customer satisfaction surveys—analyzing results and implementing improvements to enhance products, services, and customer support; * Supervise and manage internal marketing (endomarketing) initiatives in partnership with the People & Management Leadership, coordinating internal campaigns and corporate events to improve internal communication and employee engagement; * Serve as the primary contact point for advertising agencies and communications partners—conducting briefings, tracking timelines, and validating deliverables to ensure campaign and external project effectiveness; * Lead the marketing department team to promote professional development, provide feedback, and guide conflict resolution—maintaining engagement and achieving established goals; * Evaluate and approve advertising and promotional vendors and materials—assessing costs, deadlines, and quality to ensure optimal cost\-benefit ratio and compliance with company standards; * Develop and implement market positioning strategies by identifying niche opportunities, evaluating industry trends, and analyzing competition—aimed at strengthening the company’s presence in high-potential segments and expanding its market share; * Manage corporate communication policies and guidelines by aligning with senior leadership and strategic departments to ensure consistency of institutional messaging and consolidation of the company’s image among customers, partners, and employees; * Establish and lead strategic partnerships with influencers, companies, and sector-related entities to identify collaboration opportunities and negotiate joint initiatives—expanding brand reach, enhancing lead generation, and fostering new business. **Requirements and Qualifications** ------------------------------ * Completed postgraduate degree in Marketing, Communications, Advertising and Public Relations, Business Administration, or related fields; * Experience in People Management (leadership, task delegation, feedback, and team development); * Knowledge of the PDCA method (Plan-Do-Check-Act for continuous improvement); * Proficiency in Project Management (methodologies such as SCRUM, Kanban, or PMBOK); * Experience in Marketing Data and Metrics Analysis (Google Analytics, Power BI, Data Studio); * Proficiency in CRM and Marketing Automation (HubSpot, RD Station, Salesforce); * Experience in Digital Media and Performance Management (Meta Ads, Google Ads, LinkedIn Ads); * Knowledge of Content Marketing and SEO (Semrush, Ahrefs, Yoast SEO); * Familiarity with Design and Visual Communication Tools (Adobe Photoshop, Illustrator, Canva); * Experience in Budget Management and Financial Control (Excel, Google Sheets); * Knowledge of Market Intelligence and Research (QuestionPro, SurveyMonkey, BI tools); * Experience in Reputation Management and Public Relations (Meltwater, Brand24, Google Alerts). ### **Additional Information** **Learn about Betha’s way of caring for Betthers:** Innovative Environment: Here, you’ll join a workplace that values innovation, creativity, and excellence; Professional Development: You’ll have access to continuous professional development and training opportunities to grow and stand out; Recognition: Your contributions will be valued through competitive compensation and an outstanding benefits package. 14 consecutive years certified as a Great Place to Work (GPTW), recognized as one of the best companies to work for.