Marketing Coordinator (Koncluí)

Description

**Purpose of the Role:** Plan, coordinate, and execute Koncluí’s marketing strategy aligned with CRO, managing acquisition channels, events, CRM, and content production—aiming to reduce CAC, increase average deal size, and build a scalable, data-driven marketing operation. **Responsibilities:** * Develop and execute Koncluí’s marketing strategy, integrating organic, paid, event, and CRM channels into a cohesive, demand-generation-focused operation. * Manage and optimize acquisition funnels (top, middle, and bottom of funnel), ensuring a consistent flow of MQLs to the sales team and tracking conversion at each stage. * Plan and coordinate activations at events where Koncluí is a sponsor, ensuring brand presence, lead generation, and alignment with commercial goals. * Manage the marketing CRM, structuring nurturing workflows, automations, and segmentation to accelerate the lead journey toward sales meetings. * Lead and develop the marketing team, distributing tasks, defining priorities, monitoring performance, and ensuring delivery quality. **Key Metrics:** * CAC (Customer Acquisition Cost); * Cost per MQL and Cost per Scheduled Call; * Volume and conversion rate of MQLs to SQLs; * Average Deal Size **Processes:** * Marketing Calendar Management; * Acquisition Performance Analysis; * CRM Funnel and Automation Management; * Event Planning and Execution; * Commercial Alignment (Marketing–Sales SLA) **Technical Competencies:** * Strategy and management of acquisition funnels (top, middle, and bottom of funnel); * Marketing CRM management (automations, segmentation, nurturing workflows); * Metric analysis and data-driven decision-making (CAC, MQL, channel-specific conversion); * Management and execution of in-person and digital events focused on lead generation; * Knowledge of paid media (Meta Ads, Google Ads) for campaign oversight and analysis. **Other Requirements:** * Prior experience in SaaS (+2 years) **Required Work Tools:** * Laptop/computer; * Camera; * Workspace; * Microphone; * Excellent internet access; **Additional Information:** * Work model: **Remote;** * Compensation: **R$ 12\.000,00 fixed \+ R$ 100,00 internet allowance \+ commission (to be negotiated).** * Employment type: **PJ (Individual Contractor).** **Benefits:** * Wellhub; * Starbem; * Dasa; * Avus; * Birthday Day Off; * Birthday Gift; * Wedding Gift; * Newborn Gift.