Job Summary: Work on the company's digital operations, ensuring execution of e-commerce, performance, and CRM strategies, with a focus on increasing traffic, conversion, and customer relationship. Key Highlights: 1. Digital operations focused on e-commerce, performance, and CRM 2. Planning and optimizing paid media campaigns 3. Developing strategies to increase traffic and conversion Yosen | Ribeirão Preto - SP | On-site Job Description Work on the company's digital operations, ensuring execution of e-commerce, performance, and CRM strategies, focusing on traffic growth, conversion, and customer relationship, while ensuring campaign efficiency, digital platform evolution, and continuous improvement of the shopping experience. Responsibilities and Duties * Lead digital strategy and operations (performance, e-commerce, and CRM). * Plan, execute, and optimize paid media campaigns (Meta Ads, Google Ads, etc.), monitoring KPIs such as ROAS, CAC, CPA, and conversion. * Support implementation and evolution of the e-commerce platform, collaborating with vendors and internal teams. * Manage the e-commerce site, including product assortment, categories, product pages, descriptions, banners, usability, and customer journey. * Design and implement CRM strategies, including relationship nurturing workflows, audience segmentation, and re-purchase initiatives. * Develop promotional campaigns and conversion actions (remarketing, boosting, and automations). * Collaborate with agencies and partners (performance, media, CRM, and technology), ensuring alignment and performance tracking. * Monitor digital performance metrics and prepare management reports with analysis and recommendations. * Develop strategies to increase traffic, conversion, and average order value. * Propose improvements to customer experience and shopping journey. * Support management of the digital campaign calendar, product launches, and promotional activities. Requirements and Qualifications * Bachelor’s degree in Marketing, Advertising and Public Relations, Business Administration, Communications, Digital Marketing, or related fields. * Experience in e-commerce operations or digital marketing. * Hands-on experience managing paid media campaigns (Meta Ads, Google Ads, or similar). * Basic knowledge of CRM, marketing automation, or customer relationship strategies. * Familiarity with Google Analytics or other digital performance analytics tools. Desirable Requirements * Experience managing or curating e-commerce (products, categories, pages, and campaigns). * Experience collaborating with digital marketing agencies or vendors. * Knowledge of e-commerce platforms and marketing automation tools. * Experience analyzing digital metrics and optimizing conversion. Salary Range To be determined Employment Type CLT Benefits * Meal allowance. * Fuel allowance or transportation voucher. * Unimed health plan (no monthly fee, with co-payment). * Uniodonto dental plan (R$23.90\). * Birthday day off. * Exclusive discount on Yosen products. * Wellhub/Gympass partnership. * Conexa Saúde and Psicologia Viva (2 free psychotherapy sessions and 2 nutrition consultations). * Monday to Friday, from 8:30 AM to 5:30 PM (1-hour lunch break), at SUPERA - Innovation and Technology Park (Av. Drª. Nadir Águiar, 1805 - Jardim Dr. Paulo Gomes Romeo, Ribeirão Preto - SP) About the Company At Yosen, we promote healthy, long lives through scientific innovation. We are a young company, founded six years ago, with national presence and active participation in scientific events. With an innovative spirit and advanced technology, we create solutions that make a difference in health and well-being. Our growth is sustained by passionate people who embody our values: respect, quality, collaboration, science, and health. If you seek purpose and a collaborative environment to grow, Yosen is the place for you!
João Silva
Indeed · HR
João Silva
Indeed · HR
