Social Media

Description

Job Summary: allu is seeking a Senior Social Media professional to lead the organic content strategy for CEO Cadu Guerra, with emphasis on building his authority and influence among investors. Key Highlights: 1. Direct collaboration with the CEO on organic content strategy 2. Building the personal brand of a forward-thinking CEO 3. Focus on content strategy for investors **About allu** allu is a growing startup built by people who believe work fuels our dreams and gives life purpose. Here, we do what’s right—no matter the cost—and fully embrace a greater challenge: transforming how the world consumes. **About the Role** We are looking for a Senior Social Media professional to join our Marketing team and directly shape the organic content strategy for allu’s CEO, Cadu Guerra. This person will be responsible for transforming the CEO’s daily routine, vision, ideas, events, behind-the-scenes moments, and public positions into a consistent social media content strategy—focused on establishing Cadu as a pioneer in a new market (electronics leasing), grounded always in the fundamentals of the business—not financial products, fees, or generic CEO/coach playbooks. The target audience for this content is individual investors considering allu as a destination for capital—business owners with assets, heirs, advanced fixed-income investors, and decision-makers at mid-sized family offices. Therefore, fluency in financial markets and familiarity with serious executives’ personal brands is a requirement—not a differentiator. We seek someone capable of developing a relevant editorial line, translating complex topics into simple yet powerful content, identifying strong positioning opportunities, and helping increase the CEO’s authority, reach, and influence across social platforms. This is an on-site role in Belo Horizonte, involving direct, day-to-day collaboration with the CEO. **Your Responsibilities** * Build and execute the organic content strategy for allu’s CEO, owning daily operations end-to-end. * Closely follow the CEO’s routine—events, recordings, strategic meetings, travel, and behind-the-scenes—to capture raw content material. * Integrate external references, benchmarks, and strategic guidance, translating them into consistent execution without compromising authorship. * Develop editorial calendars for Instagram, LinkedIn, YouTube Shorts, Reels, TikTok, and other relevant channels. * Transform ideas, behind-the-scenes moments, quotes, events, interviews, raw videos, and strategic themes into engaging, authoritative content. * Create story angles, scripts, captions, hooks, calls-to-action, and copy for videos, posts, and carousels. * Support videographers and the content team with clear direction on narrative, editing cuts, camera angles, and content opportunities. * Organize the CEO’s editorial line, ensuring consistency in themes, tone of voice, and positioning. * Map trends, formats, references, and opportunities adaptable to the CEO’s and allu’s context. * Monitor content performance metrics and propose data-driven improvements. * Collaborate closely with Marketing, Content, Design, and Audiovisual teams. * Ensure content reinforces the CEO’s image as a trusted, aspirational channel for allu’s investors. **What We Expect From You** * Proven experience in social media, content strategy, copywriting, and social platform management—with strong writing, synthesis, and language adaptation skills across diverse channels. * Solid understanding of organic content, retention, hooks, storytelling, and authority-building. * Ability to transform corporate, strategic, or complex topics into clear, compelling, high-reach content. * Understanding of the corporate world, startups, business, entrepreneurship, investments, financial markets, and leadership. * Strong organizational skills to manage editorial calendars, multiple concurrent requests, and varied content formats. * Analytical capability to track metrics, interpret what works, and rapidly adjust strategy. * Autonomy to propose story angles, formats, and approaches—paired with the ability to absorb strategic direction and external references and translate them into consistent long-term execution. * Broad familiarity with social platforms, creators, executives, personal brands, and business-related content. * Aesthetic sensibility and ability to clearly guide design and audiovisual requests. **Nice-to-Haves** * Prior experience building personal brands for CEOs, founders, executives, entrepreneurs, creators, or public leaders. * Experience creating content for LinkedIn, Instagram, YouTube Shorts, Reels, and TikTok. * Experience transforming long-form videos, interviews, podcasts, and raw recordings into multiple shorter pieces. * Ability to craft narratives from corporate behind-the-scenes, events, meetings, travel, and strategic moments. * Experience analyzing metrics and optimizing organic content. * Basic knowledge of editing, design, or content organization tools. **Profile That Fits This Role** This role is for someone who enjoys deep content thinking—understanding what lies beneath a statement, identifying strong angles, and turning ideas into powerful narratives. We seek a candidate with broad repertoire, discipline, and sensitivity to build an executive leader’s digital presence—without relying on trends or generic content. It’s essential to possess the maturity required to communicate a CEO’s vision within a company that’s pioneering a new market and engaging with investors, strategic partners, customers, and talent. More than someone who schedules posts, we seek a strategist and operator who owns the CEO’s editorial line—capable of transforming Cadu’s vision, daily routine, and positions into a relevant, consistent, and sustainable long-term operation. ### **What You’ll Find at allu:** * **Flash Benefits of R$1.540.00/month** for groceries, restaurants, or food delivery—the amount is fixed regardless of holidays or month length. * **Birthday Day Off** to celebrate your special day. * **Wellhub | Gympass** offering countless gyms, personal training, and wellness apps—with plans starting at R$ 35.90. * **DuoGourmet** | Special discount on Duo. * **Extended Maternity & Paternity Leave**, plus a special gift from our team! * **Childcare Assistance up to R$300.00/month** for children up to 2 years old. * **Special allu.ranger discount** on electronics subscriptions. * **Opportunity to become an investor in allu.invest**, under preferential terms! * **Partnership Program**: possibility of becoming an allu shareholder. * **Mobility Assistance**, delivered via Flash card for added daily flexibility. * ❤️‍ **Health & Dental Insurance**, covering your well-being—allu covers 50% of the monthly premium, with no co-payment, and extendable to spouses and children.