Description
Our purpose is clear: to unlock human potential. We believe that, with technology and innovation, we can transform how people and companies connect. We are Brazil’s #1 AI Talent Platform for people management, offering a complete journey—from recruitment to development and ongoing performance tracking—now powered by AI agents and centralized data working in full integration.
At Gupy, we foster continuous development in an environment filled with real-world challenges, autonomy, cross-functional collaboration, and space to innovate. Learning is part of our daily routine—and amplified by diverse, collaborative teams who believe in the power of genuine connections.
Diversity matters deeply to us! If you belong to a diverse group, know that all our open positions are accessible to you. We aim to build an increasingly inclusive team where everyone can grow and contribute uniquely.
Joining Gupy means co-creating the future of work—with purpose, technology, and real impact on people’s lives.
**Responsibilities and Assignments**
As a Senior CRM Administrator (Salesforce), you will:
* **Perform advanced administration and governance of the Salesforce org**, configuring, customizing, and maintaining a scalable platform aligned with the company’s complex business needs;
* **Conduct in-depth technical and consultative analyses** to translate operational pain points and business requirements into efficient process architectures;
* **Ensure the integrity and sustainable growth of Salesforce**, verifying that new automations (e.g., complex *Flows*) adhere to global platform best practices;
* **Lead technical alignment sessions and high-complexity solution discussions**, aiming to map, design, and identify optimal systemic approaches;
* **Serve as a strategic consulting partner to internal clients**, fully understanding their end-to-end needs and proposing high-impact improvements;
* **Own end-to-end delivery and ongoing support for critical automation projects**, with priority focus on the Bot ecosystem and WhatsApp Business integration;
* **Proactively design continuous improvements for customer service and messaging tools**, suggesting innovations that optimize lead conversion and customer retention;
* **Implement preventive monitoring routines (*****Health Check*****)** to enhance performance, efficiency, and stability across the entire system ecosystem;
* **Provide specialized, consultative support to users and operations teams**, resolving complex questions and high-priority technical incidents;
* **Guarantee CRM data quality and integrity**, building advanced reports and strategic dashboards to deliver valuable insights into business activities;
* **Ensure continuous Salesforce org stability**, resolving structural bugs, deploying new features, and maintaining 100% documentation coverage for all critical flows and processes.
**Requirements and Qualifications**
Basic requirements include:
* **Senior-level experience administering, governing, and configuring Salesforce** in corporate environments;
* **Mastery of advanced declarative features and platform limitations**, including ability to architect *Flows*, validation rules, data governance, and security & permission structures;
* **Analytical ability and a consultative mindset**, to diagnose incidents, map processes, and translate business requirements into CRM solution architecture;
* **Ability to collaborate across cross-functional teams**, demonstrating hands-on experience supporting and understanding varied business workflows and needs;
* **Strong verbal and written communication skills**, for interfacing with leadership and *stakeholders*, with technical rigor in creating and maintaining process documentation;
* **Autonomy and proactivity**, managing the support and evolution backlog, prioritizing requests, and ensuring timely delivery;
* **Commitment to continuous improvement of digital ecosystems**, with practical focus on maintaining, configuring, and evolving **Chatbots (Einstein Bots or similar)** and integrating messaging channels;
* **Salesforce certifications** (e.g., *Salesforce Certified Administrator*, *Advanced Administrator*, *Platform App Builder*, or *Service Cloud Consultant*) are considered advantageous;
* A degree in Information Technology, Engineering, Business Administration, or related fields is desirable but not mandatory.
**You’ll stand out if you have:**
* Experience in Salesforce architecture, implementation, or structural migration projects;
* Advanced Salesforce certifications, such as *Advanced Administrator*, *Service Cloud Consultant*, or *Platform App Builder*;
* Practical knowledge of governance and market best practices for building complex process automations, integrations, and custom development interfaces;
* Ability to model data and analyze systemic metrics to identify operational bottlenecks and propose definitive platform improvements;
* Technical and consultative communication skills to align scopes, translate complex business needs into solutions, and manage stakeholder interfaces;
* A mindset oriented toward continuous learning—keeping up with Salesforce ecosystem updates, new automation features, and messaging tools.
**Additional Information**
#### **Benefits That Shine Bright**
**Health and Well-being**
* Health Insurance (Unimed): 100% employer-paid monthly premium for employees and dependents (20% copay applies only to dependents).
* Dental Plan (Amil): Option to enroll in the Dental 200 Plan with nationwide coverage.
* Pharmacy Discount: Exclusive terms and discounts at major pharmacy chains across Brazil.
* Life Insurance (Prudential): 100% employer-paid.
* Dasa+ Card: Discounts on medical services, hospitals, laboratories, and urgent care via telemedicine.
* Well-being and Physical Activity Platforms:
* Starbem: Online psychological consultations (4 per month), nutrition, and well-being services—all free.
* Totalpass & Wellhub: Premium gym and studio access, virtual workouts, plus option to include up to 3 dependents.
**Quality of Life and Flexibility**
* Daycare Allowance: Monthly benefit per dependent (for children up to age 5).
* Extended Parental Leave: 6-month maternity leave and 20-day paternity leave (per Empresa Cidadã regulations).
* Our parental leave policy applies equally to same-sex couples, non-birthing mothers, and adoption cases—regardless of child’s age;
* Birthday Day Off: One paid day off during your birthday month.
* Guapeco (Pet Health Plan): Up to 3 plan options with reimbursement at any veterinary clinic nationwide.
* SESC Partnership: Full access to the SESC network (sports, culture, leisure, and well-being) across Brazil.
**Financial Health and Convenience**
* Caju VR/VA: Flexible meal/food allowance with balance transferable between categories.
* Caju Remote Work Assistance: Monthly stipend covering remote work expenses.
* Caju Mobility Assistance: For employees living within 50 km of the Gupy Hub and working hybrid.
* Creditas: Salary advance of up to 40%, deducted directly from the next payroll.
* Férias&Co: Special conditions and financial incentives to plan and book accommodations/travel during vacations.
**Recognition and Culture**
* Gupy Coins: Internal virtual currency used for peer recognition, accumulable and redeemable for exclusive rewards.
* Gupy Match (Caju Referral): Financial bonus for referring talents hired by Gupy (amount varies per role).
**Professional Development**
* Educational Partnerships: Exclusive discounts at partner institutions for extension courses, postgraduate programs, MBAs, and language learning.
* Equity Participation: Opportunity to become a Gupy shareholder;
This is our mission!
For 10 years, we’ve turned this dream—born from the desire to **build a better labor market and innovative products**—into reality, impacting not only HR professionals’ daily routines but also candidates’ experiences!
Awarded **Best Place to Work (GPTW)** for four consecutive years, we’ve been residents at Google Campus, accelerated by Wayra, and backed by Yellow Ventures, Canary, Maya Capital, Valor, and Oria. Supported by Endeavor—we’ve also won the Diversity & Inclusion Spotlight Award for three consecutive years! Amazing, right?
In 2022, we secured R$500 million in funding led by SoftBank and Riverwood—the largest investment ever made in an HR tech platform in Latin America and the largest investment in a **Brazilian startup founded by women**!
Today, we offer five core solutions—explore them: **Recruitment & Selection**, **Onboarding**, **Training**, **Engagement**, and **Performance.**
We’re now a team of **over 600 people**, spread across 23 Brazilian states! We operate under a hybrid work model, with our São Paulo office—the GupyHub. Check out the link below for location details and photos of our physical workspace.
By applying to Gupy job openings, you confirm acceptance of our People Management Privacy Policy.
Read our Diversity Manifesto and learn about our **commitment to Diversity and Inclusion at Gupy and across the industry**.
With great pride, we declare ourselves **Brazil’s fastest-growing HRTech**, **IA First**, and just getting started!
\#Vempragupy
**Looking for roles on our Technology team?** **Visit:** **te