Marketing Manager

Description

Job Summary: The Marketing Manager at Novalar is responsible for leading strategic marketing planning, coordinating the marketing team, and ensuring brand consistency to drive sales and competitiveness. Key Highlights: 1. Lead strategic marketing planning and promotional campaigns. 2. Coordinate the marketing team and manage the budget. 3. Strengthen the brand and boost sales across digital channels and branches. The Marketing Manager at Novalar is responsible for leading the company's strategic marketing planning, defining and implementing promotional campaigns, branding initiatives, market research, and communication strategies across digital and traditional media. They coordinate the marketing team and collaborate with commercial and operational departments to ensure brand consistency across all branches. They guarantee the company's appropriate positioning against competitors, analyze performance indicators, and continuously seek new opportunities to attract and retain customers. Their mission is to plan, coordinate, and execute marketing strategies that strengthen the company's brand, increase regional and national recognition, boost sales in branches and digital channels, and ensure the company's competitiveness in the electromobile market, aligning promotional activities with commercial and institutional objectives. **KEY RESPONSIBILITIES:** **People Management and Leadership** Monitor the team daily, provide feedback, train staff, track deliverables, and develop talent. **Planning and Execution** Oversee monthly and annual planning, ensuring approved plans are delivered on schedule. **Budgetary and Process Management** Monitor the marketing department's systemic budget. **Suppliers and Contracts** Procure and manage marketing and communications suppliers. **Negotiation and Relationship Management** Support the commercial team with campaigns, materials, and performance reports. **Indicators and Continuous Improvement** Implement and monitor marketing KPIs. **Strategic Projects** Lead special projects aligned with the company's strategy.