Marketing Analyst PL

Description

Job Summary: The Marketing Analyst PL will execute and optimize Electrolux brand communication strategies across physical and digital retail, with a focus on performance and a consumer-centric approach. Key Highlights: 1. Execute and optimize the brand's communication strategies. 2. Focus on performance and a consumer-centric mindset. 3. Develop solutions that deliver a more pleasant and sustainable life. Marketing Permanent **Job Description** Marketing Analyst PL Applications open until: 09/01/2026 **Bring our story to homes around the world.** *São Paulo \- SP* At the Electrolux Group, a global leader in home appliances, we strive every day to transform life for the better—for our consumers, our employees, and our planet. We share ideas and perspectives to jointly develop solutions that deliver a more pleasant and sustainable life. Join us as you are—because we believe diverse perspectives make us stronger and more innovative. Within our global community of people from over one hundred countries, we listen to each other and actively collaborate, growing together in diversity and inclusion. Join us in our incredible mission to build the home of the future! **Everything about the role:** The Electrolux Group’s purpose—to transform life for the better—goes beyond products; it lies in how we reinvent experiences of taste, care, and wellbeing based on our consumers’ desires. Around the world, our brand actively participates in the daily lives of thousands of people by offering the best experiences. Our Marketing teams adopt a data-driven approach focused on developing a consumer-centric mindset, aiming to improve the brand’s core processes and bring innovation to the company. **What you’ll do:** The Analyst will execute and optimize Electrolux brand communication strategies across physical and digital retail, with a focus on performance. You will be responsible for translating marketing and sales objectives into tactical plans applied to categories such as Small Appliances, ensuring visibility and conversion in retail. This role requires an analytical and execution-oriented profile, with the ability to monitor KPIs, propose adjustments, and implement actions that connect corporate, seasonal, and launch campaigns to sell-out initiatives. You will work synergistically with the Senior Analyst, ensuring complementarity across categories and supporting omnichannel strategies. Key responsibilities include: * Implement tactical communication plans for categories, aligned with the brand’s campaign calendar; * Support execution of 360° retail campaigns, focusing on visibility and conversion; * Develop co-op media activities, in-store activations, and digital campaigns, ensuring consistency with brand identity; * Support creation and implementation of MPDVs, displays, and in-store activations; * Ensure correct application of visual identity across all consumer touchpoints; * Collaborate with Trade Marketing, Commercial, and Market Intelligence teams to execute strategies; * Support relationships with agencies and suppliers to implement activities. As part of our continuous improvement culture, you will participate in Lean Thinking (EMS / C2W) projects and activities. **Who you are:** * Bachelor’s degree in Marketing, Business Administration, or related fields; * Prior experience in product marketing, retail, or trade marketing; * Basic knowledge of the marketing funnel and consumer behavior; * Intermediate proficiency in Microsoft Office (Excel, PowerPoint); * Experience with small appliances or fast-moving consumer goods (FMCG) categories is considered a plus. **Where you’ll be:** You’ll be based at the Electrolux office in São Paulo—the hub for Electrolux’s Sales and Marketing operations in Brazil—and work alongside colleagues fully dedicated to enhancing the consumer journey. Committed to building an inclusive culture and caring for everyone’s wellbeing, we offer the following benefits: * Discounts on Electrolux products and services; * Health insurance and life insurance; * Annual profit-sharing program; * Extended parental leave (6 months maternity leave, 4 weeks paternity leave); * Access to Gympass; * Extensive learning opportunities and career flexibility. **As part of the Electrolux Group, we will continuously invest in you and your development. There are no limits to where your career can take you.** \#LI\-Hybrid