Head of Growth

Description

Job Summary: The Head of Growth is responsible for driving the company's growth by increasing student enrollment, revenue, and brand reach through marketing strategies and customer journey optimization. Key Highlights: 1. Build the company's growth thesis and define clear goals 2. Lead multidisciplinary teams focused on speed and impact 3. Create a continuous pipeline of tests and optimizations FluencyPass is a Brazilian online education company offering English courses via a digital platform. Its focus is to combine classes, conversational practice, and experiences such as study abroad programs to help students achieve fluency in a more accessible and flexible way. A Head of Growth at FluencyPass is the professional responsible for driving the company's growth, primarily by increasing student enrollment, revenue, and brand reach. They develop strategies to attract new customers, improve conversion of prospects into students, and ensure user retention on the platform. Additionally, they continuously analyze data, test new marketing approaches, and collaborate with teams such as product and sales to optimize the entire customer journey and deliver better business outcomes. **Responsibilities and Duties** **1\. Growth Strategy and Modeling** * Build the company's growth thesis, integrating marketing, product, sales, and customer experience. * Define clear targets for CAC, LTV, ROI, conversion, and volume, ensuring revenue predictability. * Identify expansion opportunities (new channels, products, segments, markets). **2\. Leadership and Management of Multidisciplinary Teams** * Lead growth squads with multidisciplinary profiles (data, content, media, product, CRO, CRM). * Implement rituals for tracking, experimentation, and accountability. * Develop high-performing talent focused on speed, accuracy, and business impact. **3\. Structured Experimentation** * Create a continuous pipeline of hypotheses, tests, and optimizations. * Operate with a scientific mindset—data-driven, fast-paced, and oriented toward rapid validation. * Scale what works; quickly discontinue what doesn’t. **4\. Data Intelligence and Performance** * Build executive dashboards for rapid decision-making. * Monitor key funnel metrics (awareness, acquisition, activation, retention, revenue). * Conduct in-depth behavioral, cohort, churn, and unit economics analyses. **5\. Integration with Product and Customer Journey** * Collaborate with the product team to optimize onboarding, experience, and activation. * Build retention, upsell, and revenue expansion mechanisms. * Ensure an integrated, seamless, and conversion-oriented customer journey. **6\. Channel Execution and Optimization** * Manage and optimize paid and organic media channels. * Develop content, SEO, partnership, and alternative channel strategies. * Scale high-efficiency channels without compromising margin. **Requirements and Qualifications** * Proven experience building, scaling, and operating a sales engine generating over R$100 million in annual revenue, preferably in subscription-based businesses, edtechs, or B2B2C/B2B models. * Advanced mastery of the full growth funnel: acquisition, activation, retention, upsell, expansion, and recurring revenue. * Ability to build and optimize predictable demand-generation engines, both inbound and outbound. * Strong command of acquisition metrics and unit economics (CAC, LTV, payback, churn, NDR, cohort analysis, marginal contribution). * Practical experience with CRM (HubSpot), automation tools, integrations, and growth and marketing tech stacks. * Solid track record managing multidisciplinary teams (marketing, sales, performance, CRO, content). * Ability to act as a strategic leader—making data-driven decisions, setting priorities, organizing rituals, and ensuring end-to-end execution. * Owner mindset—with business vision, operational discipline, and ability to efficiently scale processes. **Additional Information** Contract type: PJ Compensation: R$ 20 k Work model: On-site Location: São Bernardo do Campo/SP ***Our Manifesto:*** This is how we begin telling our story: with a greeting and a farewell. We say hello to a new way of connecting people and companies—and goodbye to rigid HR departments. We say hello to HR that isn’t a department—it’s leadership. Hello to processes that go beyond the resume. We say hello to purpose-driven performance. To the future where people are strategy—not cost. We say hello to entrepreneurs who understand culture isn’t a detail. And also to those who don’t yet—but will. Because a “hello” isn’t just a greeting. It’s the sound of doors opening. Of opportunities emerging. Of relationships beginning. And that’s something we deeply understand. After all, it’s about creating more spaces for more “hellos”: between talents and companies, ideas and execution, people and possibilities. It’s about a movement. An ecosystem. A new way of thinking, connecting, educating. And, of course, about revolutionizing a market hungry for change. Because every CNPJ starts with a CPF. And when the individual goes further, the company does too. ***Our Purpose:*** To revolutionize how people are hired, developed, and retained. ***Our Values:*** In everything we do, **people** come first. They will always be the foundation of everything we do. **Transparency** builds trust, and trust creates opportunities. **We’re obsessed with progress and refuse to settle.** We’re constantly in motion, challenging the traditional. If we can’t be part of it, we choose not to be. We deeply respect the **essence** of each individual—and our own.