Digital Experience Specialist

Description

All qualified candidates will be considered for this position without regard to ethnicity, religion, sexual orientation, gender identity, age, nationality, or disability. We continuously foster an inclusive and diverse culture, encouraging our employees to contribute their best. Our most valuable asset is people; therefore, Unicred do Brasil promotes equality in opportunities! Our work model at Unicred follows a hybrid format, with two days per week of in-person work at the institution's headquarters. Currently, our headquarters are located in Porto Alegre and São Paulo, featuring multifunctional environments that promote greater interaction, knowledge sharing, and collaboration. We also offer remote/home office positions for professionals residing in other regions of Brazil. We focus on inspiring experiences to support a journey of growth and innovation. Do you identify with this? Then join us in cooperation! **Responsibilities and duties** We are seeking a Digital Experience Specialist to lead the evolution of our customers’ digital journeys and transform experience opportunities into concrete business results. This role requires a cross-functional view of the customer journey, being responsible for identifying growth, conversion, retention, and satisfaction opportunities; influencing the evolution of digital products; and monitoring results generated by implemented initiatives. The role will also be responsible for structuring and leading governance of digital initiatives, ensuring alignment across departments and coordinated execution of strategic priorities. Additionally, the role entails leadership of the Product Designers team, guiding its efforts toward generating value for both customers and the business. **Key responsibilities** **** * Be accountable for the evolution of digital journeys and their performance metrics. * Identify improvement opportunities with potential impact on conversion, adoption, retention, satisfaction, and revenue. * Use data, research, and analysis to inform decisions and prioritization. * Influence product teams’ roadmaps and decisions based on the customer journey perspective. * Build and manage a cross-product roadmap, ensuring alignment among different squads and digital fronts. * Act as an orchestrator of digital initiatives, connecting Business, Product, Technology, and Design around shared priorities. * Ensure end-to-end governance of initiatives—from conception through delivery and outcome measurement. * Ensure visibility, prioritization, and tracking of strategic initiatives, guaranteeing consistent execution and focus on impact. * Ensure identified opportunities are translated into concrete initiatives and tracked through to outcome realization. * Lead and develop the Product Designers team. * Foster a data-driven, experimental, and continuously improving culture. **Preferred qualifications** * Experience in Growth, CRO, or digital journey optimization. * Experience in Customer Experience and Customer Journey Management. * Experience leading Design, UX, or Product Design teams. * Experience in digital transformation contexts or building product operating models. **Success metrics** * Improvement in digital journey metrics. * Impact of initiatives on business outcomes. * Increased customer conversion, retention, adoption, and satisfaction. * Ability to influence product decisions and deliver results through customer experience. * Effectiveness in coordinating and executing the cross-product roadmap. * Level of alignment and predictability in digital initiative execution. **Requirements and qualifications** * Experience with digital products. * Strong results orientation and data-driven decision-making. * Experience with product metrics, including conversion, retention, engagement, and satisfaction. * Ability to influence stakeholders and operate cross-functionally across Business, Product, Technology, and Design. * Experience managing cross-functional initiatives and working in environments with multiple squads or products. * Ability to establish governance, prioritization, and executive alignment for digital initiatives. * Strategic vision combined with execution capability and follow-up rigor. **Additional information** **Our Benefits** Caring for people lies at the heart of everything we do. Our benefits are designed to promote well-being, balance, and quality of life—supporting employees at various stages of their personal and professional journeys. **Supporting your daily life** * **Meal and food allowance:** assistance for purchasing meals and groceries * **Remote and hybrid work allowance:** monthly stipend for those working from home or in hybrid mode * **Daycare/babysitter reimbursement:** monthly reimbursement for daycare, preschool, or babysitter expenses * **Mobility allowance:** cost-of-living stipend for transportation expenses **Securing your future** * **Profit-sharing program (PPR):** strategic compensation whereby employees share in Unicred’s results * **Corporate life insurance:** financial protection and assistance, offering greater security and peace of mind * **Private pension plan:** support for planning a more secure future, with employer co-contribution **Protecting your health** * **Medical assistance:** access to medical and hospital care for you and your dependents * **Dental assistance:** dental care for you and your dependents **Enhancing your well-being** * **English pass:** digital English-learning platform for personal and professional development * **Wellhub (Gympass):** access to gyms and studios nationwide * **Zenklub:** platform with psychologists and self-development content for you and your dependents * **Christmas basket:** intended to help you create a special moment * **Birthday day off:** one paid day off during your birth month to celebrate * **Children’s birthday day off:** one paid day off during each child’s birth month to celebrate with family **Extended parental leave** * **Maternity leave:** 180 days (six months) * **Paternity leave:** 20 days **Exclusive conditions for Unicred employees:** * Review minimum job requirements: verify that you meet all required qualifications before applying; * Notify your manager: inform your leader of your intent to participate in the process prior to submitting your application; * Complete application on Gupy: remember to select the “internal employee” option when applying; * Respect minimum tenure requirements per Regional Nucleus: 1. Unicred do Brasil: 6 months; 2. Conexão Regional Nucleus: 6 months; 3. Multirregional Regional Nucleus: 6 months for processes within the same cooperative (CNPJ), and 1 year for processes across other cooperatives (CNPJ); 4. Geração Regional Nucleus: 6 months for processes within the same cooperative (CNPJ), and 1 year for processes across other cooperatives (CNPJ). We are one of Brazil’s leading cooperative financial institutions, operating for over 35 years with the purpose of bringing prosperity to the lives of all members, transforming our reality into a more collaborative environment. We believe in every individual’s potential, valuing their ideas and skills. Here, you’ll have the opportunity to join a large team that contributes to transforming lives through cooperation. Since November 1, 2024, the Unicred System has adopted a two-tier organizational structure. We currently have over 4,300 employees, 330,000 members, 25 cooperatives, approximately 380 business units, and a National Central Office with regional units in Florianópolis, Belo Horizonte, and Porto Alegre.