Description
Job Summary:
Optimize the B2C customer journey with a focus on conversion and revenue, developing and executing growth and personalization strategies.
Key Highlights:
1. Optimization of the B2C customer journey with a focus on conversion and revenue.
2. Development of growth, personalization, and experimentation strategies.
3. Analysis of consumer behavior data to inform strategic actions.
**RESPONSIBILITIES**
– Optimize the B2C customer journey with a focus on conversion and revenue.
– Develop and execute growth, personalization, and experimentation strategies (A/B testing, CRO).
– Analyze consumer behavior data and translate insights into strategic actions.
– Monitor performance metrics and propose continuous improvements.
**REQUIREMENTS**
– Experience in results-driven digital marketing.
– Proficiency in analytics, automation, and CRO tools.
– Knowledge of growth strategies and conversion optimization.
– Strong analytical capability to transform data into actionable insights.
**ADDITIONAL INFORMATION**
Salary and benefits: To be negotiated
Employment type: Full-time CLT
Compensation: R$8\.000,00 \- R$10\.000,00 per month
Benefits:
* Medical insurance
* Dental insurance
* Meal allowance
Work location: On-site