Senior Data Analyst

Description

**What are we looking for?** **Key responsibilities:** Define and lead the digital measurement strategy (tracking, events, etc.); Translate business requirements into events, parameters, and data structures compatible with GA4; Implement and manage analytics and attribution tools (GA4, GTM, AppsFlyer, etc.); Ensure data quality, consistency, and reliability; Validate web and app event implementations (DebugView, payload inspection, functional testing, etc.); Develop dashboards and reports (Data Studio, Looker, etc.); Conduct and support user behavior analysis (funnels, cohorts, etc.); Support marketing, data, and product teams with data-driven insights; Guide developers in implementing marketing and analytics tools/features; Support analysis and structuring of A/B tests; Perform data governance; Document standards, tagging, and processes. **Requirements:** Proficiency in GA4, GTM, Firebase, and AppsFlyer; Experience in data collection for mobile applications; Analytical capability; Advanced knowledge of digital metrics; Knowledge of BigQuery and SQL; Knowledge of HTML, CSS, and JavaScript; Experience with data visualization tools; Experience with A/B testing tools; Experience implementing tags/pixels from media platforms; Experience setting up and integrating media platforms. **Work location:** This is an Anywhere Office position — you will work 100% remotely. **Why build your career at Meta?** We offer autonomy, clear goals, and a dynamic, challenging environment where professionals have the opportunity to interact with diverse technologies, participate in all types of projects, bring new ideas, and work from anywhere in Brazil — and why not, the world. Additionally, we are one of the best companies to work for in Brazil according to Great Place to Work, and one of the top 10 fastest-growing companies in the country for three consecutive years, according to the Informática Hoje Annual Report. **What are our values?** * We are people serving people * We think and act like owners * We have a drive for performance * We grow and learn together * We pursue excellence and simplicity * Innovation and creativity are in our DNA All individuals are welcome, regardless of their condition, disability, ethnicity, religious belief, sexual orientation, appearance, age, or similar attributes. We want you to grow with us in an inclusive environment full of opportunities. Do you identify with this? Then, \#JoinMeta!