Senior CRM Analyst

Description

Job Summary: Turbi is seeking a Senior CRM Analyst to execute user engagement strategies, building with autonomy, accountability, and room to innovate. Key Highlights: 1. Key role in executing user engagement strategies 2. Autonomy, accountability, and space to test and learn 3. Close collaboration with Media, Creative, and Product teams to ensure consistency **So, all clear on your end?** Turbi is the rental company of the future: 100% digital, driven by technology, great people, and passion for transforming how people move. We unlock cars via our app (yes, no key required!) and believe true innovation starts with an engaged team empowered to create freely. We’re looking for a Senior CRM Analyst — someone eager to accelerate this journey with us. ### **Your role here:** As a **Senior CRM Analyst**, you’ll play a key role in executing strategies to engage Turbi’s users. More than just completing tasks, the idea is to co-create with autonomy, accountability, and space to test, fail, and learn. ### **What you’ll tackle daily:** * Operate and evolve our CRM strategies across the user lifecycle, focusing on activation, retention, and revenue generation; * Plan and execute automated journeys (onboarding, reactivation, engagement), connecting behavioral data to relevant communications; * Translate data into action by analyzing campaign performance and proposing continuous improvements in segmentation, channels, and messaging; * Conduct structured tests (messages, offers, timing, channels) to generate insights and incremental gains; * Collaborate closely with Media, Creative, and Product teams to ensure consistency in the user experience and evolution of relationship strategies; ### **What we expect from you:** * Relevant CRM experience, especially within digital businesses (apps and service platforms), with focus on the user lifecycle; * Strong analytical ability, including interpretation of metrics such as activation, retention, engagement, and revenue per user; * Experience with CRM/automation tools (e.g., Salesforce Marketing Cloud, HubSpot, Braze, etc.); * Organizational skills and attention to detail to structure high-quality journeys, segmentations, and executions; * Proactive and curious mindset, with interest in testing, learning quickly, and continuously improving operations; **What does Turbi offer to support you on this journey?** * **Competitive salary** under the PJ model, aligned with market standards; * **Health coverage**: SulAmérica health plan to take care of you. * **Dental care**: Bradesco dental plan. * **Stay active**: Access to Wellhub or Totalpass to work out your way. * **TurbiFree every month**: R$ 1\.000 to use our cars however you like. * **Well-deserved break**: 30 days of paid leave after 12 months with us. * **Birthday Day Off**: A day off on your birthday to celebrate as you wish. * **Extended maternity leave**: More time to embrace this moment with peace of mind. * **Paternity leave**: Guaranteed presence during the most important early days. * **Bonus**: Tied to Turbi’s and individual goal achievements. ### **Our way of working:** Turbi is built by real people who make mistakes, learn, grow, and get things done. Here, autonomy goes hand-in-hand with accountability. We value a safe environment where people can speak their minds, build freely, and hold respectful, challenging conversations. We value people who learn, challenge themselves, and want to make real impact. See yourself here? Then apply and join us in transforming urban mobility!