Senior CRM Analyst

Description

Job Summary: CRM professional responsible for planning and executing customer lifecycle strategies, managing campaigns, and analyzing results to optimize customer relationships and drive sales channel engagement. Key Highlights: 1. Strategic CRM and digital marketing execution 2. Development of campaigns and incentive programs 3. CRM performance analysis and optimization Description: * Bachelor's degree in Business Administration, Accounting, Economics, or related fields; * CRM and/or digital marketing experience is mandatory; * Experience with customer segmentation methodologies; * Knowledge of marketing and customer relationship processes; * Familiarity with loyalty programs and incentive campaigns; * Knowledge of marketing automation (communication workflows); * Experience measuring campaign effectiveness. * Strategy and Planning: Execute customer journey mapping and develop/plan strategic and tactical actions focused on customer lifecycle management, leveraging internal and external data (segmentations, clusters, benchmarks) to maximize revenue and business objectives; * Campaign Management: Plan, develop, and execute direct marketing campaigns across multiple platforms (Email Marketing, SMS, etc.). Ensure operational consistency and quality by managing timelines and validating actions with internal stakeholders; * Analysis and Optimization: Monitor and evaluate results of all CRM initiatives, generating insights, action plans, and suggestions for continuous improvement. Create and manage KPIs and reports to measure business growth; * Relationship and Governance: Serve as the primary interface with internal stakeholders. Exchange feedback and data with partner areas (Product, Sales, etc.) to centralize customer focus. Maintain contact governance and impact management; * Channel Development: Develop and monitor incentive and relationship programs for sales channels and partners; * Additional Responsibilities: Brief and oversee production of communication materials. Plan, create, and review customer-oriented segmentations (e.g., beneficiaries). Support all other CRM activities and perform other duties inherent to the role. 2511110202181860919