Job Summary: We are seeking a professional to build and scale the company’s demand generation function, managing lead acquisition campaigns and optimizing conversion. Key Highlights: 1. GPTW in essence, integrity, and transparency 2. Ownership mindset and continuous development 3. Owner mentality, excellence, and innovation Our purpose is to take care of our employees so they can take care of our customers. We are GPTW in essence and operate with integrity, transparency, and a deep appreciation for people. If you are a proactive individual seeking continuous development, join Alianzo! **Job Description** We are looking for a professional to build and scale the company’s demand generation function. This person will be responsible for lead acquisition campaigns, SDR team management, funnel analysis, and conversion optimization—bridging marketing and sales to increase both volume and predictability of commercial opportunities. **Responsibilities and Duties:** **What are the responsibilities for this role?** * Develop and execute the demand generation plan for the ecosystem, implementing inbound and outbound marketing strategies focused on generating commercial opportunities. * Establish and track MQL, SQL, and pipeline generation targets, ensuring predictability and consistency in opportunity generation for the sales team. * Manage paid media campaigns (Google Ads, Meta Ads, and LinkedIn Ads), monitoring performance and optimizing spend with a focus on results. * Monitor and analyze strategic KPIs such as CAC, CPL, ROI, and LTV, proposing data-driven, continuous improvements based on performance. * Conduct tests and experiments across channels, campaigns, and acquisition strategies—validating hypotheses and scaling initiatives that deliver superior results. * Build and evolve the commercial prospecting process alongside the SDR team, developing playbooks, tracking productivity metrics, and supporting the team with a focus on conversion. * Collaborate closely between marketing and sales teams to ensure alignment across lead generation, qualification, and conversion into business opportunities. * Build executive performance dashboards and reports, analyzing the full acquisition funnel (from lead to revenue) and supporting data-driven strategic decisions. **Requirements and Qualifications:** **What we will evaluate** * Bachelor’s degree in Marketing, Advertising and Public Relations, Business Administration, Data Science, or related fields. * Experience with demand generation and lead acquisition strategies in B2B environments. * Hands-on experience managing and optimizing paid media campaigns (Google Ads, Meta Ads, and LinkedIn Ads). * Knowledge of measurement and analytics tools (GA4, Tag Manager, UTMs, pixels, and events), including familiarity with attribution models and tracking quality. * Experience creating and optimizing landing pages and conversion tests (CRO and A/B testing). * Experience with CRM and marketing automation platforms (HubSpot, RD Station, Salesforce, or similar). * Experience analyzing sales funnel metrics and pipeline management (average deal size, sales cycle length, win rate, and impact on CAC/LTV). * Proficiency in building reports and dashboards (advanced Excel or Google Sheets; Power BI or Looker Studio preferred). * Experience managing or developing teams will be considered a plus, especially in structuring or evolving demand generation functions. **What are we looking for?** We seek individuals with an owner mentality—those who believe in the business, drive results, and are self-motivated; Those who take ownership and accountability for their outcomes; Those who work with quality, pursuing excellence and innovation. If this describes you, you’re a perfect fit for this role! Minimum Education Level: Bachelor’s Degree * Career Development Plan * WellHub * Dental Plan * Transportation Allowance * Profit Sharing Program (PLR) * Health Insurance * Marriage Assistance * Life Insurance * Flexible Card * Day Off