Panafricanemarket E-commerce

Description

Job Summary: The E-commerce Manager will strategically lead growth, profitability, and operational excellence of the online store in Brazil, overseeing the entire customer journey. Key Highlights: 1. Strategic leadership for e-commerce growth in Brazil 2. End-to-end management of the customer journey in the digital environment 3. Focus on African-inspired products in the Brazilian market Below is the English translation of the job description, adapted for the Brazilian market while maintaining a professional tone: **Job Title: E-commerce Manager** **Division:** Panafricanemarket – E-commerce Operations **Location:** São Paulo, Brazil (Hybrid/On-site) **Employment Type:** Full-time **Job Objective** As the **E-commerce Manager** for Panafricanemarket in Brazil, you will serve as the strategic leader responsible for the growth, profitability, and operational excellence of our online store. You will oversee the entire customer journey—from digital marketing and website merchandising to logistics and customer success. Your mission is to establish Panafricanemarket as the premier destination for African-inspired products in the Brazilian market, leveraging data-driven strategies and insights from local consumers. **Key Responsibilities** * **Strategic Growth:** Develop and execute the e-commerce roadmap to increase traffic, conversion rates, and average order value (AOV), specifically targeting the Brazilian audience. * **Platform Management:** Oversee day-to-day operations of the e-commerce platform (e.g., Shopify, VTEX, or Magento). Ensure high site performance, mobile optimization, and a seamless checkout experience. * **Digital Marketing & SEO:** Collaborate with agencies or internal teams to manage Performance Marketing (Meta Ads, Google Ads), Email Marketing, and SEO strategies to reduce Customer Acquisition Cost (CAC). * **Catalog & Merchandising:** Manage product listings, pricing strategies, and promotional calendars. Ensure product descriptions and visuals resonate with local cultural nuances and language. * **Supply Chain & Logistics:** Coordinate with warehouse and last-mile delivery partners in São Paulo to meet delivery deadlines. Optimize shipping costs and delivery timelines—critical factors for Brazilian consumers. * **Financial Oversight:** Manage the e-commerce P&L (Income Statement). Monitor KPIs such as GMV (Gross Merchandise Value), Burn Rate, and ROI on marketing spend. * **Customer Experience (CX):** Lead the customer support strategy to achieve high scores on "Reclame Aqui" and generate positive social proof. Implement localized payment solutions (PIX, Boleto, credit card installment plans). * **Compliance:** Ensure platform compliance with the **LGPD (General Data Protection Law)** and local consumer protection laws (Consumer Defense Code). **Technical Requirements** * **E-commerce Platforms:** Advanced proficiency in **VTEX**, **Shopify Plus**, or **Magento**. * **Data Analytics:** Expertise in **Google Analytics 4 (GA4)**, Google Tag Manager, and heatmap tools (Hotjar/Crazy Egg). * **Marketing Technology (MarTech):** Familiarity with CRM tools (Salesforce, RD Station, or HubSpot) and ERP integrations (e.g., Bling, Tiny, or SAP). * **Payments:** Understanding of the Brazilian payments ecosystem (gateways such as Pagar.me, Adyen, or Mercado Pago). **Qualifications & Experience** * **Education:** Bachelor’s degree in Marketing, Business Administration, or Information Technology. An MBA or specialization in Digital Business is a plus. * **Experience:** **5–8 years** of experience managing e-commerce operations. Experience in startups or launching marketplaces in Brazil is highly desirable. * **Languages:** **Fluent English** is mandatory for reporting to global stakeholders. Portuguese is required for local operations and supplier management. * **Market Knowledge:** Deep understanding of the Brazilian retail landscape, seasonal sales events (Black Friday, Customer Day), and regional logistical challenges. **Desirable Attributes** * **Cultural Competence:** Passion for or deep knowledge of African products, with the ability to translate this value proposition effectively for the Brazilian market. * **Analytical Mindset:** Ability to transform complex datasets into actionable commercial strategies. * **Leadership:** Proven ability to manage cross-functional teams and external vendors under tight deadlines. Employment Type: Full-time Compensation: R$17.000,00 per month Benefits: * Health insurance * Dental insurance * Life insurance * Meal allowance Work Location: On-site