Data Science Specialist

Description

**About AlmapBBDO** WHO WE ARE! \#1 Global Agency of the Decade \- Cannes Lions. We are a powerhouse of creativity and business that reinvents itself every day. We believe creativity plays a leading role in generating value for brands, driving our clients’ business growth, and — no less importantly — transforming people. Because people are at the heart of our agency’s culture. At AlmapBBDO, we foster an increasingly plural environment that enables exchange and learning. We invite Black people, LGBTQIAPN\+, people with disabilities, women, and individuals from diverse socioeconomic backgrounds, regions, and universities across the country to join our team. This is our definitive horizon, seen by all teams within our agency. And this is how, day after day, we build a diverse environment and a great idea called AlmapBBDO. Join our team! **Responsibilities and Duties** * Collaborate closely with other agency departments to understand clients’ objectives, goals, and needs; * Participate in consulting projects, data product development, and commercial proposal formulation; * Plan data collection from relevant sources — such as internal databases, social media data, and marketing campaign data — using web scraping, APIs, ETL, etc.; conduct exploratory analyses to identify patterns, trends, and valuable insights; * Apply machine learning and statistical techniques to develop predictive models applicable to marketing campaigns — e.g., predicting churn, customer segmentation, etc.; * Plan, execute, and analyze tests and experiments to evaluate the performance of different marketing strategies and propose improvements to marketing campaigns: MMM, attribution modeling, causal inference; * Continuously maintain developed models, ensuring their accuracy and relevance over time; update models as needed based on new data and evolving business requirements; * Clearly and effectively communicate data analysis results and derived insights to the marketing team and clients; present findings accessibly, highlighting key discoveries and their implications. **Requirements and Qualifications** Education: Statistics Prior experience with MMM and statistical marketing models is desirable. Technical Skills: * Proficiency in Python and R; * Familiarity with machine learning techniques, such as linear regression, logistic regression, decision trees, random forests, neural networks, and clustering algorithms; * Ability to explore data, identify quality issues, visualize and summarize data effectively; * Knowledge of relational databases and querying skills to extract relevant data from large datasets using SQL; * Experience in data cleaning, normalization, data transformation, handling missing values, and outlier treatment; * Ability to create clear and compelling visualizations that help communicate insights and analytical results: R, Python, Power BI, and/or Looker Studio; * Knowledge of natural language processing techniques, such as sentiment analysis, text classification, and named entity recognition; * Understanding of optimization algorithms for marketing problems — e.g., advertising campaign optimization, resource allocation, customer segmentation; * Social Media Analytics: Understanding of methods and techniques for analyzing social media data; * Familiarity with fundamental marketing principles and concepts to understand clients’ needs and objectives and apply data science meaningfully; * Online and offline media metrics, acquisition and business metrics, digital marketing tools, and analytics platforms. **Additional Information** * Hybrid and flexible work model — office visits as needed, with no minimum frequency; * Highly friendly work environment; the team collaborates closely with other data teams, which collectively comprise over 70 people; * Numerous opportunities to develop fulfilling projects, thanks to Almap’s strong client portfolio, enabling access to diverse internal data. \#1 Global Agency of the Decade \- Cannes Lions. We are a powerhouse of creativity and business that reinvents itself every day. We believe creativity plays a leading role in generating value for brands, driving our clients’ business growth, and — no less importantly — transforming people. Because people are at the heart of our agency’s culture. At AlmapBBDO, we foster an increasingly plural environment that enables exchange and learning. We invite Black people, LGBTQIAPN\+, people with disabilities, women, and individuals from diverse socioeconomic backgrounds, regions, and universities across the country to join our team. This is our definitive horizon, seen by all teams within our agency. And this is how, day after day, we build a diverse environment and a great idea called AlmapBBDO. Join our team!