DATA CLOUD SPECIALIST

Description

Job Summary: A Data Cloud Specialist focused on the Salesforce ecosystem to transform data into actionable intelligence and drive marketing and sales strategies in complex B2B environments. Key Highlights: 1. Lead the implementation and evolution of Salesforce Data Cloud (CDP) 2. Integrate multiple data sources into a unified customer view (Customer 360) 3. Transform data into actionable intelligence for business strategies #### **About the Role: DATA CLOUD SPECIALIST** **Join a living ecosystem where the future of business is created and experienced every day. Be part of this transformation!** At LUZA Group, passion, perseverance, and the drive to surpass limits define our path to success. Founded in 2006, we are a Portuguese multinational with over 1,200 talented professionals and a substantial revenue volume. With presence in strategic markets including Portugal, Spain, Morocco, Brazil, Mexico, the United States, and China, we deliver innovative solutions in engineering, IT, design, consulting, Industry 4.0, training, and recruitment. Everything we do is powered by the talent of our people. **This is a moment of growth and opportunity. The future belongs to visionary minds. Join us!** A Data Cloud Specialist with strong expertise in the Salesforce ecosystem and a business-oriented mindset, capable of structuring and activating data to drive marketing, sales, and demand generation strategies in complex B2B environments. This professional will be responsible for transforming data into actionable intelligence, enabling highly segmented campaigns, personalized customer journeys, and advanced customer acquisition and relationship strategies. **Key Responsibilities** -------------------------------- * Lead the implementation and evolution of **Salesforce Data Cloud (CDP)** * Integrate multiple data sources (CRM, ERP, media, external data) into a unified customer view (Customer 360) * Structure and activate advanced segmentations for marketing and demand-generation campaigns * Collaborate with marketing and sales teams to build data-driven strategies (ABM, inbound, and outbound) * Orchestrate personalized customer journeys using Salesforce (Marketing Cloud, Sales Cloud, and integrations) * Ensure data quality, governance, and consistency * Develop dashboards and insights to support decision-making * Support execution of data-driven digital campaigns (including paid media and B2B channels) * Identify opportunities to optimize the sales funnel and increase conversion rates **Technical Requirements** ----------------------- * Proven experience with **Salesforce Data Cloud (CDP)** * Advanced knowledge of: + Salesforce Marketing Cloud + Salesforce Sales Cloud + Integrations via APIs and ETL * Experience in data modeling and customer data unification * Proficiency in audience segmentation and activation strategies * Hands-on experience with digital media tools and B2B demand generation * Knowledge of SQL and/or data manipulation tools * Experience building dashboards (Tableau, Power BI, or similar) **Preferred Qualifications** ---------------- * Experience with **Account-Based Marketing (ABM)** * Experience running campaigns in long-sales-cycle B2B environments * Knowledge of data activation for platforms such as LinkedIn Ads * Experience with journey personalization and marketing automation * Background in technology, energy, or complex service companies **Behavioral Competencies** -------------------------------- * Strong analytical mindset and data orientation * Strategic thinking (beyond technical execution) * Ability to translate data into business impact * Clear communication with stakeholders across departments * Proactive, results-oriented profile * Ability to thrive in dynamic, cross-functional environments Location: Hybrid (3 days onsite / 2 days remote) — São Paulo