Description
Be the voice of the customer within Orange, transforming data, research, and customer insights into strategic decisions that guide all company departments. Lead the CX area hands-on, with autonomy and a systemic vision, collaborating closely with Concierge, Services, Marketing, Sales, and Operations to ensure customer experience becomes a long-term asset for Orange.
**Key Responsibilities**
* **Customer Journey:** Map and govern the end-to-end journey—from first commercial contact through repurchase. Keep the journey map alive and updated quarterly. Identify friction points, moments of truth, and opportunities for delight.
* **Loyalty Program:** Structure and implement improvements to the current program, aiming to elevate the customer experience on the platform.
* **Voice of the Customer:** Execute the annual qualitative and quantitative research plan (interviews, in-depth NPS, qualitative journey studies, churn analysis). Maintain structured feedback rituals for other departments.
* **Personalization Strategy:** Define how kits, communications, and experiences are personalized by profile/segment.
* **Strategic Metrics:** Establish and maintain management of satisfaction metrics and other key strategic KPIs—such as NPS, stage-specific CSAT, LTV, recurrence, referrals, and churn. Ensure these metrics inform company decisions.
**Technical Profile**
* Bachelor’s degree in Marketing, Business Administration, or related fields.
* 5+ years of experience in CX, journey design, loyalty programs, or relationship marketing.
* Analytical capability combined with narrative sensitivity.
* Proficient use of generative AI to accelerate analysis, synthesis, and content production.
* Intermediate/advanced English.
**Differentiators**
* Prior experience with premium brands (travel, hospitality, lifestyle, luxury retail).
* Real-world case studies of loyalty program or community implementation.
* Experience facilitating Voice of the Customer rituals at other companies.
* Background in experience consulting or service design.
* Exposure to Disney.