Copywriter

Description

Job Summary: Develop creative texts, scripts, and call-to-actions for various channels, create content plans, and engage across online and offline platforms. Key Highlights: 1. Opportunity for professional growth and career development 2. Join a successful team 3. A company experiencing constant growth and a segment leader Copywriter \- Ribeirão Preto, SP Join a successful team! We are hiring a Copywriter in Ribeirão Preto, SP Responsibilities Develop creative texts focused on reach, engagement, retention, conversion, and post-sales for the company's products and services; Collaborate with the marketing team to develop content plans; Pay attention to consumer journey funnel stages, in accordance with internal communication guidelines and directives; Work alongside the graphic design analyst to ensure the intended message is effectively understood by the audience; Write texts, headlines, scripts, and call-to-actions that constitute the content, using appropriate words, terms, styles, and all elements related to language; Proficiency in major online and offline media languages; Write content scripts for social media, advertisements, internal announcements, corporate TV, internal radio, and other media channels used by the company; Create survey forms to gather essential information for internal and external campaigns; Requirements Bachelor’s degree in Advertising and Public Relations; **Preferred Qualification:** Postgraduate studies or short courses in creative writing, storytelling, and advertising video scripting Engage and interact across online and offline communication channels. Broad knowledge of advertising references and creative repertoire; Understanding of best practices in Branded Content, Influencer Marketing, SEO, and SEM; **Active user of major social media platforms, including:** Instagram, LinkedIn, YouTube, TikTok, Pinterest, WhatsApp, and Facebook; Ability to interpret data to tailor messages and contribute toward achieving departmental goals; Benefits Health insurance; Dental insurance; Meal allowance; Fuel allowance or transportation allowance; Service anniversary bonus (every three years); Profit-sharing program (as per collective bargaining agreement) Workplace fitness program; ADDITIONAL INFORMATION Monthly Salary **Employment Type:** CLT 100% On-site Opportunity for professional growth and career development Don’t miss the chance to join the selection process of a company experiencing constant growth and leading its industry segment!