Senior SEO Analyst

Description

**HOW YOUR WORK CAN CHANGE THE WORLD!** We are looking for a Senior SEO Analyst to join Hotmart’s Growth team. In this role, you’ll tackle one of our operation’s most complex and exciting challenges: scaling organic visibility globally. Here, SEO is not about ticking off a checklist—it’s about building strategy, testing hypotheses, and helping define the future of search experience. You’ll have real autonomy to propose solutions, leverage AI extensively as both a creative and operational accelerator, and collaborate across teams to ensure the right content reaches the right person at the right time. ***Your responsibilities will include:*** * SEO Content Strategy: Plan and execute SEO content strategies across 4+ countries, conducting keyword research, content mapping, and market- and persona-specific gap analysis. * Visibility in LLMs: Develop and test approaches to increase Hotmart’s presence in AI-generated responses. * AI Automation: Use tools like Claude to automate SEO processes—including translations and large-scale publishing—and propose new solutions that boost team efficiency. * Analysis and Performance: Monitor results, identify opportunities, and translate data into strategic decisions. * Multidisciplinary Collaboration: Work cross-functionally with diverse stakeholders, influencing decisions using SEO insights. ***Required qualifications:*** * Strategic Thinking: Ability to align SEO with business goals and make decisions even without all answers readily available. * Applied Creativity: Use creativity not only to generate ideas but also to solve visibility problems in non-obvious ways. * Stakeholder Management: Communicate strategies clearly to both technical and non-technical audiences, influencing without hierarchical authority. * Autonomy with Collaboration: Proactively advance in ambiguous contexts while maintaining alignment with the team. * Continuous Learning: Genuine desire to keep pace with changes in the search ecosystem—and act before they become trends. ***Preferred skills:*** * Technical SEO knowledge: Core Web Vitals, schema markup, URL architecture. * Experience with AEO (Answer Engine Optimization) and AI visibility strategies. * Passion for writing and understanding that high-quality content is the foundation of any effective SEO strategy. * Experience in online education platforms, SaaS, or marketplaces. * Spanish or another language beyond English. **WHY TRANSFORM WITH US?** * National health and dental insurance plans—fully covered for employees, with co-payment for spouses and dependents; * Meal/food allowance (Flash – Visa brand); * Flexible benefit (Flash Multibenefícios – Visa brand), usable for meals, food, mobility (ride-hailing apps, fuel, public transport in São Paulo), culture, health, and education; * Private pension plan; * Commuter allowance; * Life insurance; * Wellhub; * Daycare assistance for children up to five years old; * Education budget: funds allocated for educational investments to develop and enhance your competencies; * Language learning incentive via an online platform; * Baby On Board: benefit offered to those preparing for parenthood; * Extended maternity leave (180 days); * Extended paternity leave (30 days); * Conexa Saúde: free online access to healthcare professionals—including nutritionists and psychologists; * Annual profit and performance sharing (PLR); * Hotmart Recharge: 30% of monthly gross salary bonus, paid after completing the 30-day vacation accrual period. **JOIN HOTMART** Being part of our team means knowing your work transforms lives at a global scale. Join Hotmart and be part of this transformation! **Benefits** -------------- * Health and dental insurance; * Language scholarship and education incentives; * Meal/food allowance; * Gympass; * Extended maternity and paternity leaves; * Daycare assistance; * Profit sharing; * Hotmart Recharge: 30% bonus as an incentive to take vacation within the accrual period; * Health & Well-being: partnership with networks of psychologists and nutritionists. Joining our team means waking up every day certain that the world is too small for the impact we can create. Join Hotmart and fall in love with transforming: yourself, your career, the world!