Senior Marketing Analyst

Description

Job Summary: Senior Marketing Analyst to lead social media strategy, plan content, manage metrics, and optimize campaigns within an education-focused institution. Key Highlights: 1. Lead social media strategy and brand positioning 2. Manage and optimize paid social media campaigns 3. Lead partnerships with influencers and creators Imagine working at an institution with over 60 years of history, 40 school units across Brazil, and a mission to deliver quality education to socioeconomically disadvantaged regions—enabling our students to dream of a better future. Our job openings are open to all individuals, regardless of their characteristics or specific attributes. Apply to this or other available opportunities on our careers page. If you know someone who fits the profile, share this job posting or our careers page. Join our team. Only education transforms! **As a Senior Marketing Analyst, your responsibilities will include:** * Define, structure, and lead the brand’s social media strategy, focusing on positioning, growth, and results generation; * Plan the editorial calendar, campaigns, and social media initiatives—especially for Instagram—aligning objectives, personas, tone of voice, and storytelling; * Produce or coordinate content creation (posts, stories, reels, videos, and copy), in collaboration with design, video, and creators; * Guide, monitor, and review team deliverables (including interns), ensuring quality, consistency, and deadlines; * Monitor performance metrics (reach, engagement, clicks, conversions) and generate reports with strategic insights for continuous optimization; * Manage the community by interacting with followers, responding to comments, DMs, and mentions, as well as handling crisis and brand reputation management; * Plan, execute, and optimize paid social media campaigns—defining audiences, budgets, and creatives; * Track platform trends, updates, audience behavior, and competitors, using social listening to identify opportunities; * Lead influencer and creator partnerships—negotiating terms, monitoring deliverables, and measuring results; * Propose improvements, test new approaches, and implement innovative initiatives to strengthen the brand’s digital presence. **Benefits:** Transportation Allowance, Dental Care, Food Allowance, Life Insurance, Medical Care, Meal Voucher **Required Qualifications:** **Working Hours:** * Monday to Friday, from 8:00 AM to 6:00 PM, with a 2-hour lunch break. **Essential Requirements:** * Proven experience in strategic social media and digital marketing management; * Experience in content planning, campaign development, and editorial calendar management; * Experience analyzing metrics and preparing performance reports; * Knowledge of paid media management (Meta Ads and other social platforms); * Leadership, organizational, and demand management skills; * Excellent written communication, creativity, and strategic brand vision; * Availability to work 100% on-site. **Preferred Qualifications:** * Experience managing influencer partnerships; * Familiarity with social listening, automation, or analytics tools; * Experience in branding and brand positioning projects. **About the Company:** Founded in 1956 with the goal of promoting inclusion and social development, Fundação Bradesco provides free, high-quality education to thousands of people.