Job Summary: We are seeking a Product Marketing professional to execute Go-to-Market strategies, product positioning, and sales enablement in a collaborative environment. Key Highlights: 1. Execution of product and feature launch timelines 2. Definition and data-driven updating of ICPs and buyer personas 3. Production of sales enablement materials and competitive intelligence **Londrina or Campinas \- Hybrid** At Platform Science, we connect everything that moves. Founded in 2015, we are an open IoT platform partnering with innovative fleets, app developers, vehicle manufacturers, and equipment suppliers in the transportation industry to deliver transformative solutions to supply chain professionals worldwide. Our team is an engaging and diverse group of individuals who believe in the power of big ideas. We hire people with varied experiences and perspectives to build a corporate culture that drives growth through innovation. We value thoughtful actions and empathy toward others. We approach challenges with resilience and creativity while encouraging transparency—because regardless of our backgrounds or responsibilities, we are one team. **Competencies and Responsibilities** **Go\-to\-Market (GTM) Activation:** * Execute new product and feature introduction timelines, ensuring deadline adherence and cross-functional message alignment. * Support the structuring and updating of timelines, checklists, and supporting materials required for successful launches. * Track adoption and conversion metrics for initiatives, proposing tactical adjustments to optimize outcomes. **Positioning and Messaging:** * Contribute to the definition and data-, research-, and strategy-driven updating of ICPs and buyer personas. * Develop product messages and narratives that competitively differentiate our solutions, adapting messaging for distinct audience profiles. * Ensure consistent product positioning across external channels such as the website, events, and marketing campaigns. * Systematize insights gathered from customer and *prospect* meetings to support narrative refinement and product improvement prioritization. **Sales Enablement and Competitive Intelligence:** * Produce supporting materials (presentations, datasheets, case studies) that equip the sales team with strong value-based arguments. * Monitor competitor activities and trends in the transportation and logistics industry, converting these insights into documented differentiators. * Support execution of training sessions and alignment meetings for marketing teams, ensuring mastery of solution messaging. * Support sales process improvement by providing data-driven suggestions and feedback based on real-world objections. **Collaboration and Project Management:** * Serve as the operational interface among Product, Marketing, and Sales teams, ensuring continuous and clear information flow about the product. * Organize departmental requests, track performance indicators, and communicate project status to relevant stakeholders. * Participate in cross-functional projects, contributing to product marketing deliverables under your responsibility. **Education** * Bachelor’s degree in Marketing, Communications, or related fields. * Master’s degree in Marketing, Project Management, or related fields preferred. **Languages** * Intermediate Spanish. * Advanced English. **Experience** * Knowledge of Product Marketing concepts, practices, and deliverables. * 2 years of experience in B2B SaaS companies. * Excellent communication and negotiation skills. * Experience supporting project management or cross-functional initiatives. **Requirements** * Willingness to travel.
João Silva
Indeed · HR
João Silva
Indeed · HR
