CRM Senior Analyst

Description

Job Summary: The Senior CRM Analyst will serve as the discipline's focal point, combining strategic analytical vision with flawless execution to design, operationalize, and measure the customer journey. Key Highlights: 1. Lead the technological transformation of the legal system in Brazil 2. Work with a high density of talent, autonomy, and purpose 3. Design and operationalize complex customer journeys integrating multiple channels ### **About Jusbrasil** Transforming the justice system through technology is no trivial challenge. That’s why Jusbrasil positions itself as an **AI-first** company, leveraging **Generative AI, massive datasets, and cutting-edge engineering** to solve complex problems and create real, scalable impact. We are experiencing an inflection point: the GenAI revolution is redefining the market, and we hold a **rare opportunity to lead the technological transformation of Brazil’s legal system**. We handle **petabytes of data**, **billions of documents**, and challenges of **scale, precision, and relevance** worthy of the world’s largest tech companies. Our team operates with **high talent density**, autonomy, and purpose. Hundreds of exceptional individuals across **more than 40 cities in Brazil and abroad**, united by the same mission: building solutions that improve access to justice and strengthen trust in social relationships. Here, we value those who pursue **deep professional mastery**, act with **clarity of purpose**, and possess the energy to tackle major challenges consistently and excellently. We are building something significant and seek people eager to be part of this story—with **intensity, focus, and excellence**. ### **Jusbrasil by the Numbers:** Over 1.2 billion public-interest legal documents Over 1 PB of data on our technology infrastructure Over 30 million users Over 500 collaborators Over 80% of registered Brazilian lawyers ### **About the Role** In 2026, CRM will be the heart of our growth strategy. We are at a transformative moment—restructuring our platforms and data architecture to scale our results. We seek a **Senior CRM Analyst** who will serve as the discipline’s focal point within the company, uniting strategic analytical vision with hands-on, flawless execution. You will be responsible for designing, operationalizing, and measuring our customer journey—ensuring the right message reaches the right person at the ideal moment, via the most efficient channels. **What You’ll Do** **Customer Lifecycle Management:** * Acquisition via Database: Leverage the largest legal audience in Brazil to build relationships, generate Product Qualified Leads (PQLs), and reduce reliance on paid media. * Reactivation: Create recovery sequences for users who did not complete registration or have become dormant. * Top-of-Funnel Conversion: Operate nurture flows to convert anonymous traffic into an identified, recurring user base. * Engagement & Retention: Design onboarding and adoption journeys across our product portfolio, transforming sporadic usage into daily habits. * Revenue Expansion: Execute upsell and cross-sell strategies for our subscriber base to increase LTV. * Influence-Based Leadership: Serve as an internal consultant for other teams (Product, Marketing, Sales), ensuring CRM culture permeates the entire customer journey. **CRM Operations** * Multichannel Orchestration: Design and operationalize complex customer journeys integrating Email, WhatsApp, SMS, and Push—eliminating communication silos and ensuring a unified customer view. * Tool Operations: Be the "power user" of our CRM platform, ensuring correct configuration of campaigns and complex automations. * Data Architecture Evolution: Serve as a key contributor in building our internal Customer Data Platform (CDP), helping consolidate the Golden Record (360° user view). **Dashboards, Analytics, and Documentation** * Funnel Visibility: Create and maintain dashboards capturing CRM’s contribution to pipeline and incremental ARR. * Technical Documentation: Keep updated the event dictionary, segmentation logic, and relationship nurture flows to ensure traceability and scalability. **Requirements:** * Proven CRM experience, preferably in high-growth companies (scale-ups) or subscription-based products. * Proficiency with high-level orchestration tools (e.g., Braze, Insider, Salesforce Marketing Cloud, Customer.io). * Advanced data analysis skills (Excel/Sheets mandatory; SQL or BI tools such as Looker/Tableau are strong differentiators). * Demonstrated experience with retention, reactivation, and LTV-increase metrics. * Ability to identify bottlenecks in the customer journey and propose end-to-end solutions without constant supervision. * Enthusiasm for hands-on work—from configuring segments to launching campaigns. **Nice-to-Haves:** * LegalTech Experience: Prior knowledge of pain points and personas in the legal market. * Restructuring Experience: Prior involvement in CRM tool migrations or database reorganizations. * Technical Knowledge: Basic HTML/CSS for email marketing and API logic for integrations. #LI-REMOTE