Senior Copywriter

Description

Job Summary: Besider will create copy for paid media campaigns, developing persuasive narratives to drive conversion and performance while maintaining alignment with creative and media teams. Key Highlights: 1. Develop copy for Paid Media campaigns (TikTok Ads, Google Ads, Meta Ads) 2. Create persuasive narratives for campaigns focused on conversion and performance 3. Conduct market research and competitive analysis **What is Beside?** We are a group of media and technology companies that create experiences capable of informing, inspiring, and guiding people around the world. We achieve this by combining relevant content, cutting-edge technology, and data intelligence to authentically connect brands and people. In 2024, we reached over 130 million visitors and 500 million impressions, with an audience spanning multiple global regions—especially Latin America and North America. What motivates us? At Beside, what drives us goes beyond technology or media. What truly motivates us is transforming how people and brands connect in the digital world—creating experiences that inform, inspire, and help make better decisions. We aim to use our global reach to generate real impact in people’s lives by delivering trustworthy information, relevant content, and opportunities that bring businesses and consumers closer in a transparent way. **Who is our team?** Besiders are the ones who carry the company’s dream every day. We are restless, hungry to learn, and ambitious to go further. Driven by creativity and experimentation, we constantly seek more efficient and strategic ways to deliver our results. We believe media industry transformation begins from within. Here, great ideas have space, mistakes become learning opportunities, and every challenge is a chance to grow. Being a Besider means being part of something bigger—it means stretching boundaries, taking responsibility, daring courageously, learning quickly, and always playing together toward the same dream. **Your Key Responsibilities** * Develop copy for Paid Media campaigns (TikTok Ads, Google Ads, Meta Ads, etc.); * Create persuasive narratives for campaigns focused on conversion and performance; * Conduct market research, competitive analysis, and persona language analysis; * Maintain alignment with Creative and Media teams to ensure consistency and results; * Run and analyze A/B test results to identify top-performing formats. **What We’re Looking For** * Proficiency in copywriting focused on conversion and performance; * Ability to structure text with a focus on conversion; * Experience with paid media campaigns; * Knowledge of performance metrics and willingness to test, fail, and optimize; * Experience in Digital Marketing; * Interest in learning about media and performance; * Familiarity with psychological triggers and storytelling; * Organization, time management, and task management in a fast-paced environment; * Ability to collaborate effectively within a team. **What Could Help You Shine** * Portfolio featuring real-world case studies demonstrating impact on metrics such as CPL, CTR, ROAS, leads, or sales; * Prior experience working with Programmatic Media teams; * Knowledge of data analytics tools such as Looker Studio; * Familiarity with project management tools such as Monday, Notion, and ClickUp; * Experience producing content for marketing campaigns.