Content & CRM Analyst II

Description

**Get to Know Inter** Pioneers, we transformed the market by launching Brazil’s first digital bank and continue creating trends with cutting-edge technology. We have evolved into a Global Financial Super App, offering comprehensive solutions and top-tier innovation. Here, work has purpose: building real opportunities, transforming people’s lives, and reshaping the financial market. This is the Inter Way of Doing Things. If you want to be part of this transformation and leave a legacy, your place is here. Join us as Sangue Laranja. **Get to Know Inter** As pioneers, we transformed the market by launching Brazil’s first digital bank and continue to shape the future with cutting\-edge technology. We have evolved into a Global Financial Super App, delivering complete solutions and leading innovation. Here, work has purpose: creating real opportunities, transforming people’s lives, and reshaping the financial market. This is the Inter way of making things happen. If you want to be part of this transformation and leave your mark, your place is here. Become Sangue Laranja. **About the Role and Mission** We are looking for a strategic and creative professional to lead content production and customer relationship management (CRM), with a focus on designing personalized journeys and developing high-impact campaigns. **Your day-to-day responsibilities will include:** * Mapping and developing end-to-end CRM journeys across various touchpoints * Defining triggers and conversion points throughout the journey * Continuously optimizing journeys based on performance metrics * Implementing advanced segmentation strategies using behavioral, demographic, and transactional data * Creating dynamic and personalized content for different personas and journey stages * Planning and executing integrated multichannel campaigns (email, SMS, push notifications, social media) * Developing a strategic editorial calendar aligned with business objectives **What We’re Looking For** **Required Qualifications:** * Bachelor’s degree in Advertising and Public Relations, Marketing, or related fields * Experience with Salesforce Marketing Cloud or other journey and campaign management tools **Preferred Qualifications:** * Experience with customer data platforms (CDPs) * Intermediate English proficiency * Experience in financial institutions **Benefits** * Meal allowance and food voucher * Health and dental insurance * Life insurance * Birthday Day Off * Baby On Board program and nursing room * Extended parental leave * Childcare/babysitting allowance and/or allowance for children with disabilities * Wellhub and Inter Running Group * CARE4U space (Belo Horizonte): self-care services at exclusive rates, relaxation area, games, and mini-golf course * Benefits within our SuperApp, such as Duo Gourmet * Inter Prime Card * Internal training and development programs **Selection Process Steps** * Resume screening; * Screening call (initial outreach to align expectations regarding the role); * Assessments; * Interview with the Talent Team; * Technical test (if required); * Interview with leadership; * Job offer (Offer);