Marketing Supervisor

Description

Job Summary: Plan, coordinate, and lead online and offline marketing strategies to strengthen the brand, increase visibility, generate business opportunities, and drive organizational growth. Key Highlights: 1. Strategic marketing leadership 2. Team and campaign management 3. Results-oriented and innovative focus II. JOB MISSION Plan, coordinate, and lead the company's marketing strategies—including both online and offline initiatives—to strengthen the brand, expand its market visibility, generate business opportunities, increase sales, and contribute to the organization’s sustainable growth. III. KEY RESPONSIBILITIES Strategic Planning · Develop and implement the annual marketing strategic plan x lead agency. · Define departmental goals, KPIs, and budget. · Develop initiatives focused on brand strengthening and market positioning. Campaign Management · Coordinate institutional and promotional advertising campaigns. · Plan and monitor product, service, and commercial initiative launches. · Ensure campaign integration across multiple communication channels. Digital Marketing · Manage SEO, SEM, paid traffic, and content marketing strategies. · Coordinate social media activities, email marketing, and marketing automation. · Monitor and optimize the company’s digital presence. Performance Analysis and Monitoring · Track campaign performance indicators. · Analyze ROI (Return on Investment), CAC (Customer Acquisition Cost), conversion rate, and lead/LTU generation metrics. · Prepare managerial reports and propose continuous improvement actions. People Management · Lead, develop, and supervise the marketing team. · Conduct training, feedback sessions, and performance evaluations. · Foster a collaborative, results-driven work environment. Vendor and Partner Management · Administer contracts and relationships with agencies, vendors, and media outlets. · Negotiate investments and monitor execution of contracted services. IV. REQUIREMENTS AND QUALIFICATIONSAcademic Background · Bachelor’s degree in Marketing, Advertising and Public Relations, Business Administration, or related fields. · Postgraduate degree or MBA in Marketing, Business Management, or related areas is considered a plus. Experience · Minimum 5 years of experience in marketing. · Proven experience in leadership roles and team management. Technical Knowledge · Strategic marketing planning. · Digital marketing and social media management. · CRM and marketing automation (Salesforce, HubSpot, or similar). · Data and performance analytics tools (Google Analytics, Power BI, or similar). · Budget and KPI management. Languages · Advanced or fluent English (desirable depending on business segment) is a plus. V. BEHAVIORAL COMPETENCIES · Leadership and team management; · Strategic vision; · Effective communication; · Analytical ability; · Results orientation; · Creativity and innovation; · Planning and organization; · Decision-making; · Negotiation; · Resilience and adaptability. VI. PERFORMANCE INDICATORS (KPIs) · Sales growth driven by marketing initiatives; · Number of leads generated; · Campaign conversion rate; · Return on Investment (ROI); · Growth in organic and paid traffic; · Social media engagement; · Market share; · Adherence to departmental budget; · Team development and retention. Payment: R$1.683,21 - R$4.000,00 per month Work Location: On-site