Marketing Coordinator

Description

Job Summary: We are seeking a marketing professional with strategic vision, experience in fashion/retail, leadership skills, and the drive to develop and execute marketing plans, manage campaigns and teams, and ensure brand consistency. Key Highlights: 1. Passion for fashion and a dynamic, collaborative environment 2. Strategic vision and solid experience in fashion/retail marketing 3. Team management and agency interface Do you have marketing experience, passion for fashion, and are seeking a new challenge in a dynamic, collaborative, and energetic environment? Then this role might be for you! We are looking for someone with strategic vision, experience in the fashion or retail sector, strong leadership, and great enthusiasm to make things happen. **RESPONSIBILITIES:** * Develop and execute the annual marketing plan aligned with commercial and branding goals; * Coordinate institutional and promotional campaigns (online and offline) together with agencies and partners; * Define and manage the collection launch and product campaign calendar; * Supervise trade marketing activities, visual communication, and point-of-sale (POS) materials; * Manage the visual merchandising team and field staff (promoters/stock replenishers); * Support HR with internal marketing initiatives and internal communications; * Plan and monitor social media strategies and the brand’s digital presence; * Monitor campaign performance KPIs, analyze results, and optimize actions; * Collaborate closely with Product, Sales, E-commerce, Logistics, and HR departments; * Ensure consistency of the brand’s visual identity and tone of voice across all touchpoints. **REQUIREMENTS AND QUALIFICATIONS:** * Bachelor’s degree in Marketing, Communications, Advertising, Business Administration, or related fields; * Solid experience in marketing within the fashion, retail, or textile industry; * Experience in campaign planning, branding, trade marketing, and digital marketing; * Experience managing teams and interfacing with agencies. **PREFERRED QUALIFICATIONS:** * Postgraduate degree or specialization in related areas; * Knowledge of performance digital marketing (Google Ads, Meta Ads); * Experience in internal marketing and internal events; * Experience with CRM, BI, or marketing automation tools. Minimum Education Level: Bachelor's Degree Desired Education: * Marketing, Postgraduate Specialization/MBA * Transportation Allowance * University Partnerships * Pharmacy Benefit * Food Allowance * Meal Voucher (BRL 35.00 per day) * Health Insurance (Bradesco) * Life Insurance * Profit Sharing * 50% Discount on Mash and She Products * Dental Insurance