SENIOR DATA ANALYST - MARKETING ANALYTICS

Description

Job Summary: A professional to work on strategic marketing data analysis, brand monitoring, and building analytical narratives to support business decisions. Key Highlights: 1. Transform raw data into useful and actionable insights 2. Build analytical narratives to justify ROI 3. Conduct strategic analysis and monitor brand reputation KPIs **HERE YOUR CAREER BEGINS BIG.** **JOIN US AS A** ***SENIOR DATA ANALYST \- MARKETING ANALYTICS*** **AT YDUQS.** We have an ambitious project requiring a team willing to think originally and disruptively, aiming to solve today’s major challenges in education: access, technology, customization, and our students’ success. We are an energetic company—born at scale with extraordinary results. Join this team! **COME TRANSFORM LIVES—INCLUDING YOUR OWN.** **Responsibilities and Duties** **The main challenges as a** ***SENIOR DATA ANALYST \- MARKETING ANALYTICS*** **are:** * Structure, track, and interpret brand monitoring data, indicators, and dashboards, adopting a proactive and comparative perspective. * Build and maintain dashboards—primarily in Power BI—for Marketing department consumption. * Track, analyze, and interpret brand reputation KPIs, ensuring critical interpretation of indicator trends over time. * Monitor KPIs for strategic initiatives, linking executed actions to perceived impacts on reputation. * Support the development of analytical narratives justifying ROI, translating data into clear arguments for involved departments and leadership. * Participate in defining and refining relevant indicators, metrics, and analytical dimensions. * Perform strategic analysis of macro-level project evolution, identifying patterns, variations, and early warning signals through continuous data review. * Plan, conduct, and analyze prospect research to support strategic decisions regarding positioning, communication, and institutional initiatives. * Develop and monitor reputation research, tracking perception, image attributes, trust, and brand credibility. * Conduct educational sector reputation benchmarking, comparing indicators, practices, and positioning of key players. * Monitor industry movements, trends, and shifts in public perception. * Develop preventive reputation analyses to anticipate risks, vulnerabilities, and sensitive topics. **Requirements and Qualifications** **We seek professionals with:** * Bachelor’s degree in Communications, Social Sciences, Statistics, Marketing, Business Administration, Economics, Market Research, or related fields; * Solid experience transforming raw data into useful and actionable insights for business units; * Experience with dashboards, data interpretation, and continuous metric tracking (Power BI); * Experience tracking and analyzing brand reputation KPIs and indicators; * Analytical ability to convert data into strategic insights and business arguments (ROI); * Technical, organized, critical, and decision-oriented data profile; * Strong communication skills to translate technical analyses into clear messages for diverse audiences. * Preferred experience in quantitative and/or qualitative research—from design through analysis and presentation of results. * Preferred prior experience crafting narratives to present ideas and insights derived from analyses; * Preferred experience in the education sector or regulated markets; * Preferred familiarity with BI tools, market research platforms, or social listening tools; * Preferred experience in structured benchmarking and sectoral comparative analyses. **Additional Information** Work Location: Work Schedule: 40 hours per week, Monday to Friday, 9 AM–6 PM, with flexible options between 8 AM–5 PM. **At YDUQS, you’ll find:** * **Tuition scholarships** up to 100% for employees, legal dependents, and affiliates (parents, siblings)—allowing up to three simultaneous scholarships; * **Comprehensive health insurance**, fully subsidized for employees and partially for family members, with employee responsibility for co-payments; * **Optional dental insurance**, to support your oral health; * **Meal allowance or food voucher**, with choice flexibility to suit your needs; * **Wellhub or Totalpass**, offering flexible gym membership options; * **Wellz**, a mental and emotional well-being platform providing diverse support—including online individual therapy sessions; * **Well-being & benefits club**, featuring a dedicated program with exclusive advantages; * **Flexible dress code**, promoting our diversity; * **Life insurance;** * **SESC membership agreement;** * **Corporate University**, accessible via our exclusive Educare portal; * **Growth opportunities**: over 60% of current openings are filled through internal selection processes. Hybrid work model for all corporate offices. Flexible working hours: we offer a Flexible Hours Policy for administrative corporate employees, with defined time bands—including remote work options. Extended remote work (home office) for new mothers returning from maternity leave—up to 3 months, depending on role. We believe in the excellence of our teaching and therefore value alumni from our institutions in our selection processes. Commitment to inclusion: all our positions are also open to people with disabilities—reinforcing how much we value diversity. **DIVERSITY: YDUQS values diversity, and the additional information provided in the diversity fields is extremely important to us—so please be sure to complete them.** Have you ever thought about **transforming society** through **education**? Then join Yduqs! Yduqs is an education and technology services group, aiming to drive a **quantum leap in quality** for higher education in Brazil. We deliver high-quality education to individuals across all socioeconomic classes nationwide—and throughout their adult lives. With approximately 1.4 million students, we are one of Brazil’s largest higher education groups. With nearly 16,000 employees, we are among the best companies to work for in the country, according to EXAME’s 2024 People Management Award. We are ambassadors of Educa2030—the UN Global Compact Brazil initiative—and the world’s only higher education institution rated "AA" in ESG by MSCI in October 2023. This confirms our commitment to Brazilian higher education and our capacity to generate value for all stakeholders. **PURPOSE** Educate to transform. **VALUES** **Student-Centered Focus** We all work for the student—we are passionate about education. **Ownership Mindset** We act like owners, taking pride in every delivery. **Results-Driven** Every effort yields real, sustainable impact. **Educational Excellence** We exceed expectations—delivering top-tier training and experiences across all segments we serve. **People-Centric Culture** We take pride in working here. We develop people and recognize excellence. **Innovation and Technology** We embed technology across all processes—empowering students, faculty, and employees. **Diversity and Ethics** We do what’s right—and value differences. **OUR EDUCATIONAL INSTITUTIONS** Ibmec \- IDOMED \- Estácio \- Damásio Educacional \- Hardwork Medicina\- Qconcursos \- Wyden: UniToledo, UniFacid, UniFanor, UniFBV, UniRuy, Faculdade Martha Falcão, UniFavip, UniMetrocamp, Facimp, Faci e Newton Paiva. **We’re transforming education through technology** For us, education and technology are the formula for inclusion. Leveraging the best of each of our institutions, we’re building—uniquely—an education system combining quality, scale, broad access, specialization, and seamless integration of in-person and digital learning. **The sector’s strongest digital ecosystem** * \+ 30 AI-powered solutions scaling across the business * 80% of innovation and technology professionals are internal hires * 150 partnerships with startups and innovative solutions * Deep understanding of student behavior **WHAT YOU’LL FIND HERE?** We count on professionals who value innovation in a diverse, humble, and ethical environment. All our initiatives place **the student at the center of decision-making**, because we consider their success our own. With strong **digital culture adoption**, we operate through developing methodologies and content reflecting today’s challenges and needs. We have a **highly senior and competent executive leadership team**, guiding our organizational strategy with confidence. We are committed to reducing the strategic challenge of Diversity & Inclusion in Brazil—implementing a **structured program and consistently elevating the topic with executive leadership.** We’re obsessed with **employee engagement**, implementing a structured eNPS program with 5 squads running in parallel—focused on continuous improvement of the employee experience. Within 3 months of launch, we’ve already implemented 14 improvements focused on career opportunities and digital infrastructure. Have you ever thought about **transforming society** through **education**? Then join Yduqs!